Senior User Experience Designer

American Family Insurance

. Lead team members in analyzing information and applying user-centered design principles .

Posted 10/19/2026full-timeUnited StatesSenior💰 $99,000 - $167,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Interaction Design, Information Architecture, and Prototyping, with a strong focus on user-centered design principles and usability best practices. Proficient in creating visual design mockups, wireframes, and interactive prototypes while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

User-Centered Design PrinciplesInteraction DesignPrototypingDesign ThinkingSalesforce Platform Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Usability Best PracticesInformation ArchitectureUser Research MethodologiesVisual Design MockupsWireframesUser FlowsInteractive PrototypesStyle GuidesAccessibility StandardsDesign Systems

Soft Skills

CollaborationCommunicationLeadershipAnalytical ThinkingProject Management

Tools & Technologies

SigmaSalesforce LightningSalesforce Record PagesSalesforce LWCAgile/SAFe Methodologies

Certifications & Qualifications

NN/g UX CertificationSalesforce Certified Platform User (UX) Designer Certification

Industry Keywords

InsuranceFinancial ServicesUser ExperienceDesign PrinciplesComplex WebsitesMobile ExperiencesCross-Functional TeamsDynamic EnvironmentBrand Identity StandardsQuality Assurance

About the role

Key responsibilities & impact

Lead team members in analyzing information and applying user-centered design principles
Collaborate with stakeholders and team members to design branded, visually impactful, usable experiences
Acquire analytics and qualitative feedback from partners and stakeholders
Lead sketching sessions and brainstorming activities
Define features, user stories, and task breakdowns for incremental delivery
Instruct and lead creation of low- and high-fidelity prototypes
Maintain understanding of brand identity standards
Review and present user experience deliverables, including user flow diagrams, wireframes, and UI specifications
Review quality assurance defects and recommend prioritization of resolutions
Report to a Senior Manager, Digital and Technology Product

Requirements

What you’ll need

Demonstrated experience planning, designing, and building complex websites and mobile experiences
Extensive knowledge of usability best practices, information architecture, interaction design, user research methodologies, and design principles
Experience communicating concepts through storyboards, mood boards, visual design mockups, wireframes, user flows, user journey maps, and information architecture diagrams
Experience using design thinking and applying usability principles
Experience selecting typography for the web
Experience selecting, creating, and guiding visual content for the web
Experience creating interactive prototypes
Experience analyzing diverse information sources to create design solutions and recommendations
Experience managing work across multiple projects in a dynamic, fast-paced environment
Experience working with cross-functional teams
Experience creating style guides and usability standards documentation
Knowledge of current design, accessibility, and development trends
5–8+ years in Interaction Design, Information Architecture, and prototyping
Experience with design tools such as Sigma and Design Systems such as SLDS for Salesforce
Experience designing complex enterprise or internal tools such as CRM or Contact Center systems
Experience with Salesforce Platform, including Lightning, Record Pages, and LWC
Experience working in Agile/SAFe teams alongside Product Managers and Product Owners
Insurance or financial services background is a plus
NN/g UX Certification or Salesforce Certified Platform User (UX) Designer Certification are a plus
Ability to work in a hybrid arrangement at least 10 days per month from Madison, WI or Boston, MA
Up to 10% travel
Successful applicable background checks
Signing a non-disclosure agreement
Sponsorship will not be considered unless specified in the posting

Benefits

Comp & perks

Relocation support for eligible candidates
Comprehensive medical, dental, vision and wellbeing benefits
Competitive 401(k) contribution
Pension plan
Annual incentive
9 paid holidays
Paid time off program (23 days accrued annually for full-time employees)
Student loan repayment program
Paid-family leave
New Employee Orientation during the first week
Reasonable accommodation support