Director, Pricing and Campaigns Specialist

American Military University

. Build a new capability for pricing, scholarship, promotion and cross-sell / upsell strategy across Health+, Military+ and B2B .

Posted 11/10/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in pricing strategy, promotional campaign management, and compliance with higher education financial aid regulations. Proficient in analyzing market trends and developing data-driven recommendations to enhance student lifetime value and optimize revenue.

Highest-signal resume keywords

Pricing Strategy DevelopmentPromotional Campaign ManagementCompliance with Higher Education RegulationsMulti-Channel Campaign ExecutionData Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PricingRevenue ManagementPromotionsLifecycle MarketingPrice Sensitivity AnalysisDiscountingLifetime Value ModelingA/B TestingROI TrackingBudget Management

Soft Skills

Commercial AcumenCommunicationCollaborationLeadership

Tools & Technologies

CRMMarketing AutomationExcelSQLTableau

Certifications & Qualifications

Bachelor's DegreeCPACFAMBA

Industry Keywords

Higher EducationFinancial AidTuition AssistanceTitle IVScholarshipsGrants

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Build a new capability for pricing, scholarship, promotion and cross-sell / upsell strategy across Health+, Military+ and B2B
Design and run offers, scholarships / grants and promotional campaigns that convert demand into starts and grow student lifetime value while protecting margin
Develop pricing and scholarship / grant recommendations by program and segment
Analyze price sensitivity, competitor pricing and net tuition to identify growth opportunities while protecting margin
Own the annual offer and promotions calendar
Ensure offers meet Department of Education, accreditor, state and military Tuition Assistance rules with Compliance
Lead end-to-end promotional campaigns with Brand & Growth, Creative and Lifecycle teams
Embed offers in nurture, re-engagement and remarketing journeys with Lead Journeys / CRM
Equip Enrollment / Admissions advisors to communicate offers clearly and consistently
Establish cross-sell / upsell strategy
Partner with Marketing Intelligence & Data to model lifetime value and target students likely to continue their studies
Design offer A/B tests and quantify incremental starts, revenue and cost
Track offer ROI and scholarship spend against budget; retire offers that do not pay back
Report results and recommendations to Digital Experience & Lifecycle leadership, the CGMO and Finance
Perform other duties as assigned

Requirements

What you’ll need

8+ years in pricing, revenue management, promotions or lifecycle marketing
Strong commercial acumen (price sensitivity, discounting, LTV, payback)
Experience running multi-channel campaigns with CRM / marketing automation
Fluency in Excel and business cases
SQL / Tableau a plus
Knowledge of higher-ed financial aid rules (e.g., Title IV, military TA) a plus
Bachelor's degree required
CPA, CFA, or MBA preferred

Benefits

Comp & perks

Equal opportunity employment and non-discrimination policy
Compensation and benefits information available upon request for eligible residents of states with designated pay transparency requirements