Marketing Operations Manager

American Psychological Association

. Support APA Publishing's marketing engine through project management of tactical marketing initiatives across email, landing pages, social media, and audience segmentation .

Posted 10/14/2026full-timeRemote • United StatesMid-LevelSenior💰 $78,000 - $121,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing project management, including campaign execution, audience segmentation, and compliance with data privacy laws. Proficient in utilizing marketing automation tools and managing work platforms to optimize marketing initiatives.

Highest-signal resume keywords

Digital Marketing ExperienceProject Management SkillsMarketing Automation ProficiencySocial Media Management ExperienceWork Management Platform Administration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email Campaign ExecutionAudience SegmentationData Privacy ComplianceContent PersonalizationPerformance ReportingMarketing AnalyticsESP CapabilitiesAI Tool ProficiencyList Hygiene ManagementCampaign Structure Management

Soft Skills

Strong Communication SkillsCollaboration SkillsRelationship Management

Tools & Technologies

Salesforce Marketing CloudSalesforce Sales CloudSprout SocialHootsuiteWrikeAsanaMicrosoft Office SuiteLitmus

Industry Keywords

Nonprofit Association MarketingAcademic PublishingScholarly Publishing

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Support APA Publishing's marketing engine through project management of tactical marketing initiatives across email, landing pages, social media, and audience segmentation
Serve as the primary administrator of the team's work management platform, including user access, workflows, intake processes, and reporting
Manage audience segmentation and list hygiene for targeted campaigns across APA Publishing audiences
Own campaign structure management, ensuring consistency, scalability, and compliance with marketing and data privacy laws, including CAN-SPAM, GDPR, and CASL
Execute email campaigns, prioritize the email calendar, support content personalization, and ensure audience alignment
Identify opportunities to optimize and streamline usage of tools within the martech stack
Monitor social media trends, platform changes, and audience insights to inform content and channel strategy recommendations
Collaborate with the Marketing Analytics Manager to report on social, landing page, and email performance and recommend optimizations
Maintain documentation of work management processes, best practices, and platform usage training
Manage relationships with external vendors and platform providers, including contract renewals and troubleshooting
Collaborate effectively across functional areas and departments
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in marketing, communications, or a related field
5+ years of digital marketing experience
Strong project management skills with the ability to manage multiple projects across different stakeholders
Strong communication and collaboration skills to work effectively with internal stakeholders and vendors
Advanced proficiency with the Microsoft Office Suite
Experience with marketing automation and CRM platforms, such as Salesforce Marketing Cloud and Salesforce Sales Cloud
Experience with social media management platforms, such as Sprout Social and Hootsuite
Experience administering a work management platform, such as Wrike and Asana
Familiarity with ESP capabilities and rendering/testing tools, such as Litmus
Demonstrated ability to craft effective prompts in AI tools, such as Claude, Gemini, and Copilot
Qualified candidates must attach a resume and cover letter
Final candidates must successfully complete a background check
Preferred: experience in a nonprofit association, academic, or scholarly publishing marketing environment

Benefits

Comp & perks

Remote Work/Flexible Scheduling
401(k) option with employer match of up to 4%
Medical, dental, and vision insurance options
Outpatient mental health benefit
Paid personal/vacation time
12 paid holidays
Family/Medical Leave
Tuition assistance
Employee Assistance Program (EAP)
Short- and long-term disability insurance