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Senior GTM Enablement Analyst
Ameriprise Financial Services, LLC. Support the design, build and optimisation of automated engagement journeys across email, webinars and events .
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Support the design, build and optimisation of automated engagement journeys across email, webinars and events
- Support lead generation and product-led growth through timely, relevant and data-driven campaigns
- Deliver consistent, high-quality outbound activity aligned with GTME priorities and engagement needs
- Enable audience data use across marketing automation through segmentation, targeting, personalisation and relevance
- Work across Salesforce Marketing Cloud, Salesforce CRM and associated platforms to ensure effective data flows into sales processes
- Identify and resolve data gaps, inefficiencies and quality issues with stakeholders
- Review EMEA engagement journeys and internal processes to identify inefficiencies and improvement opportunities
- Implement enhancements to channel journeys, automation logic and operational workflows
- Develop scalable and repeatable solutions balancing short-term delivery with long-term capability building
- Partner with GTME, Sales, Marketing, Technology and Data teams to align automation activity with business outcomes
- Translate business requirements into effective automation and data solutions
- Contribute to marketing automation evolution, including advanced automation and emerging AI use cases
- Support processes that increase the speed and efficiency of client engagement and the sales process
- Help build a foundation for smarter, predictive and insight-led engagement
Requirements
What you’ll need- Strong experience in marketing automation and email marketing, with hands-on delivery responsibility
- Proven capability using Salesforce Marketing Cloud or similar enterprise marketing automation platforms
- Data-driven mindset with ability to translate data into effective engagement strategies and journeys
- Experience working with B2B and prospect data, segmentation and automated workflows, preferably within an Asset Management business
- Ability to analyse existing processes and journeys and drive practical, incremental improvement
- Experience working across Salesforce CRM and broader marketing technology ecosystems
- Understanding of lead management, qualification and sales enablement processes
- Exposure to automation, process optimisation or early AI-enabled use cases within marketing or client engagement
- Experience operating in a regulated or complex B2B environment
- Analytical, structured thinker with strong attention to detail
- Curious and improvement-focused, with confidence to challenge existing ways of working
- Comfortable working across teams and translating technical capability into business value
- Well-organised, adaptable and able to manage multiple journeys and priorities in parallel
Benefits
Comp & perks- Inclusive, collaborative culture
- Opportunities to make a mark at the office and contribute to the community
- Hybrid work arrangement: work in the office at least three days per week, with flexibility to work from home two days per week
- Reasonable accommodation support during recruitment for individuals with disabilities