Senior Marketing Specialist

Ameriprise Financial Services, LLC

. Support channel marketing initiatives for Columbia Threadneedle Investments .

Posted 11/9/2026full-timeGurugram • IndiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and managing marketing materials for financial products, with a strong focus on compliance and regulatory standards. Proficient in utilizing data analytics tools to evaluate marketing effectiveness and optimize workflows.

Highest-signal resume keywords

Marketing Content DevelopmentProject ManagementData Analysis Using Power BIRegulatory Compliance ManagementCollaboration Across Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing CommunicationsContent ManagementSales EnablementCampaign DevelopmentAsset ManagementFinancial Services MarketingInvestment Products KnowledgeWorkflow Tools ManagementDashboard DevelopmentProcess Documentation

Soft Skills

Organizational SkillsAttention to DetailTeam CollaborationSelf-StarterVerbal Communication

Tools & Technologies

WorkfrontSeismicAdTraxALPSPower BITableauAdobe Analytics

Certifications & Qualifications

Bachelor’s Degree in Finance/EconomicsMBA (Finance)CFA Pursuit

Industry Keywords

Channel MarketingIntermediary DistributionMutual FundsETFsSMAsModel PortfoliosInvestment Solutions

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Support channel marketing initiatives for Columbia Threadneedle Investments
Develop and manage advisor-facing marketing materials, firm-specific campaigns, email communications and sales-enablement content
Collaborate with Marketing, Creative, Compliance, Tech, Data, Product Management, Investments and Distribution teams
Refresh, maintain and deliver content regarding Columbia Threadneedle Investments products and services
Manage firm-specific marketing initiatives for intermediary distribution partners
Develop and customize sales decks, brochures, fliers, third-party presentations, microsites, digital material, platform material and email communications
Manage multiple projects through Workfront or similar workflow tools
Manage regulatory and compliance submission reviews through AdTrax and ALPS
Maintain approved content in Seismic, including version updates, expiration management, publishing coordination and content retirement
Use campaign, Seismic and digital-engagement data to evaluate content effectiveness and identify optimization opportunities
Develop dashboards and recurring reports using Power BI, Tableau and Adobe Analytics
Identify opportunities to standardize, streamline or automate marketing workflows
Document standard operating procedures for channel marketing processes
Maintain and analyze status trackers and metric dashboards/reports
Gather and report results and best-practice guidance to support consistent team execution

Requirements

What you’ll need

Bachelor’s degree in finance/economics or any related fields and/or MBA (Finance) and/or pursuing CFA
3 to 5 years of experience in asset management, financial services, product marketing, channel marketing or marketing communications
Experience developing marketing content for investment products or intermediary audiences is preferred
Familiarity with mutual funds, ETFs, SMAs, model portfolios or related investment solutions is an advantage
Excellent organizational and project management skills
Excellent attention-to-detail skills
Proactive team player
Highly motivated self-starter with excellent verbal and written communication skills
Ability to work effectively on multiple projects under tight deadlines
Ability to navigate process documents with minimal guidance
Ability to work in the office at least three days per week, with flexibility to work from home two days per week
Willingness to work 2:00p–10:30p India Business Unit hours

Benefits

Comp & perks

Inclusive, collaborative culture
Opportunities for career development and to make an impact in the community
Hybrid work arrangement: office at least three days per week and work from home up to two days per week
Equal opportunity and inclusive, accessible recruitment process
Reasonable accommodation support for individuals with disabilities