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Associate Director, Marketing Analytics
AmeriSave Mortgage Corporation. Design, develop, and maintain SQL-based data models, tables, views, stored procedures, and scheduled jobs .
Tech Stack
Tools & technologiesPythonSQL
About the role
Key responsibilities & impact- Design, develop, and maintain SQL-based data models, tables, views, stored procedures, and scheduled jobs
- Build automated, reusable analytical datasets connecting marketing spend and lead activity with sales, loan, revenue, and profitability outcomes
- Establish documentation, business definitions, data lineage, and governance standards for marketing datasets and metrics
- Monitor data quality, reconcile results across sources, investigate anomalies, and resolve issues with cross-functional partners
- Improve the scalability, reliability, and accessibility of the marketing analytics environment
- Analyze marketing channels, lead-generation partners, publishers, and affiliates across the full customer funnel
- Evaluate lead volume, quality, conversion, cost, revenue, and profitability to identify gaps and optimization opportunities
- Conduct funnel, cohort, segmentation, and partner-level analyses
- Develop opportunity sizing, scenario analyses, and recommendations for budget allocation, partner strategy, pricing, and channel optimization
- Partner with channel owners and stakeholders to define metrics, diagnose issues, and measure optimization impact
- Build and maintain Power BI dashboards, scorecards, and recurring reports for marketing and executive stakeholders
- Create visualizations and analytical narratives highlighting trends, drivers, risks, and improvement opportunities
- Translate complex data into decision-ready recommendations for technical and non-technical audiences
- Deliver ad hoc analyses addressing high-priority business questions
- Develop standardized reporting structures and metric definitions
- Partner with Marketing, Sales, Finance, Operations, Product, and Technology teams
- Serve as an analytical partner to marketing leadership and channel owners
- Communicate analytical limitations, assumptions, and data-quality considerations
- May manage or mentor up to one analyst
Requirements
What you’ll need- Bachelor's degree in analytics, statistics, economics, finance, computer science, or a related quantitative field
- 5+ years of experience in marketing analytics, business intelligence, data analytics, or a related discipline
- Advanced SQL proficiency, including complex query development, data validation, data modeling, table design, stored procedures, and scheduled jobs
- Hands-on experience with relational databases and large, complex datasets
- Experience building dashboards, recurring reports, and executive-ready visualizations in Power BI or a comparable business intelligence platform
- Strong analytical problem-solving skills, connecting detailed data findings to business performance and recommended actions
- Experience analyzing multi-step conversion funnels, customer cohorts, channel performance, or partner performance
- Ability to manage analytical projects independently from initial scoping through validation, visualization, and stakeholder readout
- Clear written and verbal communication skills and effective collaboration across technical and business teams
- Preferred: experience in mortgage lending, consumer lending, fintech, banking, or another financial services environment
- Preferred: experience with affiliate marketing, lead-generation partners, publishers, or performance marketing
- Advanced experience with SQL Server, Power BI, and Excel
- Proficiency in Python for data analysis, automation, or quality-control workflows
- Experience measuring cost, revenue, conversion, and profitability across marketing channels or partners
- Master's degree in a quantitative or business-related field preferred
Benefits
Comp & perks- 401(k)
- Dental insurance
- Disability insurance
- Employee discounts
- Health insurance
- Life insurance
- Paid time off
- 12 paid holidays per year
- Paid training
- Referral program
- Vision insurance
- Referral bonuses
- High-speed internet required for remote work, with Cable or Fiber ONLY and Ethernet connectivity
- Minimum internet speeds: 70/30 Mbps (basic), 200-300/35-70 Mbps (shared), 500-1,000/100+ Mbps (heavy use)