HCP Omnichannel Marketing Director – Obesity and Related Conditions

Amgen

. Own the strategy and performance of HCP omnichannel engagement across paid media, CRM, web, and digital activation for the Obesity and Related Conditions organization .

Posted 10/7/2026full-timeRemote • United StatesLead💰 $184,336 - $249,396 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates deep expertise in Omnichannel Marketing, CRM, and Digital Engagement, with a proven track record in leading Digital Transformation and Commercial Growth initiatives. Capable of building high-performing teams and driving organizational change in regulated industries such as Healthcare and Pharmaceuticals.

Highest-signal resume keywords

Omnichannel MarketingCRM StrategyDigital EngagementAnalytical SkillsCross-Functional Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital TransformationCustomer Journey StrategyMedia Investment ManagementEngagement Program ManagementPerformance Measurement Frameworks

Soft Skills

Collaboration SkillsCommunication SkillsTeam BuildingOrganizational Change Management

Tools & Technologies

Analytics ToolsAI-Enabled Engagement TechnologiesMarketing Automation Platforms

Industry Keywords

HealthcareBiotechnologyPharmaceuticalsMedical DevicesRegulated Industries

About the role

Key responsibilities & impact

Own the strategy and performance of HCP omnichannel engagement across paid media, CRM, web, and digital activation for the Obesity and Related Conditions organization
Build a connected customer experience for called and non-called HCP audiences using data, technology, content, and analytics
Develop and execute integrated HCP omnichannel strategies across paid, owned, and earned channels
Create differentiated engagement approaches and connected customer journeys
Advance personalization, orchestration, and AI-enabled engagement capabilities
Partner across Marketing, Sales, Analytics, Medical, and Commercial teams
Lead HCP paid media strategy, planning, and optimization
Evaluate channel performance, investment allocation, and audience strategy
Establish measurement frameworks and performance-driven decision making
Lead HCP CRM strategy, segmentation, journey design, and personalization
Develop customer lifecycle programs to improve engagement and adoption
Own the vision and roadmap for HCP web properties, portals, and digital experiences
Optimize customer experiences through analytics, testing, and continuous improvement
Champion modern marketing practices, new technologies, and AI-enabled ways of working
Build and develop a high-performing omnichannel marketing team
Coach and advise senior professionals across teams and departments
Determine project timelines and assignments and remain accountable for results
Guide resource allocation and foster relationships across departments, countries, and functions
Travel 25%

Requirements

What you’ll need

Doctorate degree and 4 years of marketing or relevant experience, or Master’s degree and 7 years of marketing or relevant experience, or Bachelor’s degree and 9 years of marketing or relevant experience
Deep expertise in omnichannel marketing, CRM, digital engagement, media, and customer journey strategy
Proven success leading digital transformation and commercial growth initiatives
Experience managing significant media investments and engagement programs
Strong analytical, strategic, and cross-functional leadership skills
Demonstrated ability to build teams and drive organizational change
Excellent collaboration and communication skills, particularly in cross-functional and matrixed environments
Launch experience, preferably in biotechnology or pharmaceutical space
Experience in healthcare, medical devices, pharmaceuticals, or other regulated industries
Sponsorship for this role is not guaranteed

Benefits

Comp & perks

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
Group medical, dental and vision coverage
Life and disability insurance
Flexible spending accounts
A discretionary annual bonus program
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible
Work/life balance support
Career development opportunities
Financial plans with opportunities to save towards retirement or other goals