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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong marketing competencies in brand strategy, customer segmentation, and omnichannel engagement, with a focus on executing promotional resources and managing cross-functional teams. Possesses analytical and strategic thinking skills to optimize marketing strategies and drive growth in the neurology and healthcare sectors.
Highest-signal resume keywords
Pharmaceutical Marketing ExperienceBrand Strategy DevelopmentCross-Functional Team LeadershipProject Management SkillsNeurology Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign DevelopmentCustomer SegmentationInsight GenerationTactical ExecutionPromotional Resource DevelopmentMaterial Approval ProcessBudget ManagementMarket Dynamics AnalysisDigital Asset CreationField Training Development
Soft Skills
Excellent Communication SkillsPresentation SkillsExecutive InfluenceStrategic ThinkingAnalytical Skills
Tools & Technologies
Project Planning ToolsBudget Tracking SoftwareDigital Marketing PlatformsSales Training MaterialsVisual Aid Development Tools
Certifications & Qualifications
Bachelor's DegreeMBA Preferred
Industry Keywords
Healthcare MarketingBiotechnologyNeurologyRare DiseaseHCP MarketingProduct LaunchMarket ResearchCompliance ReviewAgency ManagementCustomer Insights
About the role
Key responsibilities & impact- Lead execution of shared Neurology HCP marketing initiatives and selected gMG priorities supporting UPLIZNA growth
- Develop promotional resources across personal and non-personal channels, including visual aids, leave-behinds, digital assets, rep-triggered emails, video content, peer-to-peer materials, congress resources, and other HCP initiatives
- Partner with Sales Training to develop field training, National Sales Meeting content, POA materials, and execution plans
- Support Medical Marketing initiatives, including conferences, advisory boards, peer-to-peer programs, and related planning and materials
- Contribute to annual brand planning using customer insights, competitive intelligence, and market dynamics
- Maintain planning calendars, budget trackers, project plans, and status updates
- Evaluate marketplace trends, customer feedback, and field insights to optimize promotional strategy and identify growth opportunities
- Partner with Medical Affairs, Medical Marketing, Regulatory, Legal, Market Access, Global Marketing, Market Research, Sales, Training, Digital, and other cross-functional teams
- Lead materials through the Material Approval and Compliance review process
- Manage agency partners, project timelines, budgets, and competing priorities
Requirements
What you’ll need- Bachelor's degree required
- MBA preferred
- Demonstrated pharmaceutical, biotechnology, or healthcare commercial experience
- Strong marketing competencies, including brand strategy, customer segmentation, insight generation, campaign development, omnichannel engagement, and tactical execution
- Demonstrated ability to influence and lead highly matrixed cross-functional teams
- Excellent communication, presentation, and executive influence skills
- Strong strategic thinking, analytical, and project management capabilities
- Ability to translate complex information into clear, customer-focused marketing strategies
- Experience managing multiple priorities, agency partners, and cross-functional stakeholders in a fast-paced environment
- Neurology and/or rare disease experience preferred
- HCP marketing experience preferred
- Product launch and/or growth brand experience preferred
- Passion for innovation, continuous improvement, and delivering exceptional customer experiences
Benefits
Comp & perks- Comprehensive employee benefits package
- Retirement and Savings Plan with generous company contributions
- Group medical, dental and vision coverage
- Life and disability insurance
- Flexible spending accounts
- Discretionary annual bonus program
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models, including remote work arrangements, where possible
- Career development opportunities
- Work/life balance
- Reasonable accommodation for individuals with disabilities
