Senior Director, Content and Audience Strategy

Amgen

. Define and lead enterprise content and audience strategy across commercial and stakeholder engagement channels .

Posted 10/23/2026full-timeRemote • United StatesSenior💰 $203,807 - $275,739 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading enterprise content and audience strategy, with a strong focus on digital transformation and marketing technology. Proven ability to manage multidisciplinary teams and drive organizational adoption of technology-driven initiatives within complex environments.

Highest-signal resume keywords

Enterprise Content StrategyDigital Transformation LeadershipTaxonomy And Metadata GovernanceStakeholder EngagementExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Architecture DevelopmentAudience SegmentationContent Management SystemsMarketing Automation PlatformsData StrategyPerformance ManagementProduction StrategyGovernance FrameworksTransformation Roadmap ManagementCross-Functional Initiative Decomposition

Soft Skills

Influential LeadershipCommunication Strategy DevelopmentTeam DevelopmentProblem SolvingAdaptability

Tools & Technologies

Customer Data PlatformsContent PlatformsAudience Intelligence ToolsMarketing Operations ToolsTranslation Services

Certifications & Qualifications

Doctorate DegreeMaster's DegreeBachelor's DegreeMBA

Industry Keywords

HealthcareBiotechPharmaceuticalRegulatory ComplianceHCP Engagement

About the role

Key responsibilities & impact

Define and lead enterprise content and audience strategy across commercial and stakeholder engagement channels
Build and lead the content and audience strategy function
Structure, hire, develop, and performance-manage the team
Translate business use cases into audience-driven content strategies and multi-channel roadmaps
Develop integrated content architecture connecting audiences, production, channels, brand messaging, regulatory requirements, and business outcomes
Assess content operational maturity, production complexity, technology readiness, governance requirements, and transformation dependencies
Set enterprise standards for audience segmentation, content strategy, and governance
Define production strategies and roadmaps aligned with content priorities and audience engagement plans
Establish reusable content standards, governance frameworks, and quality assurance processes
Partner with creative, marketing operations, medical, legal, compliance, privacy, brand, and digital teams
Oversee channel-specific content production for HCP, patient, customer, and internal stakeholder audiences
Manage external creative agencies, translation services, production vendors, and platform partners
Define enterprise taxonomy frameworks and metadata standards
Guide taxonomy and metadata integration into content management systems, customer data platforms, and marketing automation tools
Monitor taxonomy and metadata quality and lead continuous improvement
Lead and develop the taxonomy and metadata management team
Drive adoption of content platforms, content management systems, taxonomy and metadata standards, and audience intelligence tools
Own and maintain the portfolio transformation roadmap, including dependencies, milestones, risks, and budget tracking
Represent content and audience strategy in governance forums and executive discussions
Manage cross-pillar interdependencies and escalate blockers
Build communication strategies supporting enablement, onboarding, and workflow integration
Track milestones and maintain strategic vision, workforce strategy inputs, and investment projections
Create executive-ready decision materials and guide transformation narratives
Lead stakeholder readiness planning across business, technology, and measurement groups

Requirements

What you’ll need

Doctorate degree and 5 years of experience in marketing technology, digital transformation, or enterprise program management; OR master’s degree and 8 years; OR bachelor’s degree and 10 years; OR associate’s degree and 14 years; OR high school diploma/GED and 16 years
12 or more years of progressive experience in marketing technology, digital transformation, or enterprise program management, including at least five years at Senior Director level or above
Experience leading large-scale transformations within complex, matrixed organizations
Experience in organizational adoption for technology-driven transformations, executive communications, and stakeholder readiness
Ability to translate business strategy into technology requirements and technology considerations into business recommendations
Knowledge of data strategy, taxonomy, metadata governance, and enterprise data management principles
Experience decomposing complex, cross-functional marketing initiatives into workstreams, content roadmaps, and operating models
Healthcare, biotech, or pharmaceutical industry experience
Understanding of medical, legal, and regulatory review processes and HCP and patient engagement requirements
Advanced degree in Marketing, Communications, Business, or a related field; MBA or equivalent business education
Ability to lead through influence in matrixed, cross-functional environments
Comfort operating in ambiguous, multi-year transformation environments
Understanding of content management systems, customer data platforms, audience segmentation, and marketing automation platforms
Experience enabling offshore or nearshore capability centers in India or similar global enterprise settings
Strong executive communication skills and ability to create recommendations and decision materials
Experience hiring, developing, and managing multidisciplinary teams

Benefits

Comp & perks

Retirement and Savings Plan with generous company contributions
Group medical, dental and vision coverage
Life and disability insurance
Flexible spending accounts
Discretionary annual bonus program
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible
Career development opportunities
Work/life balance support
Reasonable accommodation for applicants and employees with disabilities