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Senior Manager, Experiential Peer to Peer Engagement and Amplification
Amgen. Bring the U.S. peer to peer strategy to life through engaging, customer-centered experiences across the obesity portfolio . Translate approved brand and peer-to-peer priorities into innovative experiences for
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing customer-centered engagement strategies within the healthcare sector, leveraging insights and innovative formats to enhance peer-to-peer interactions. Proficient in managing cross-functional partnerships and navigating regulatory environments to ensure compliance and effectiveness.
Highest-signal resume keywords
Customer-Centered Experience DevelopmentHealthcare Professional EngagementRegulatory Review Process FamiliarityEvent Execution MeasurementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Marketing ExperienceSales ExperienceConcept DevelopmentContent CoordinationPerformance MeasurementEngagement StrategyBudget ManagementVirtual ExecutionCustomer Insights ApplicationLearning Objective Alignment
Soft Skills
Relationship BuildingFacilitated DiscussionAdaptabilityCommunicationCollaboration
Tools & Technologies
Digital Engagement PlatformsSocial MediaVideo Content CreationEmerging Engagement Technologies
Industry Keywords
PharmaceuticalBiotechnologyHealthcareRegulated EnvironmentCongress Operating Requirements
About the role
Key responsibilities & impact- Bring the U.S. peer to peer strategy to life through engaging, customer-centered experiences across the obesity portfolio
- Translate approved brand and peer-to-peer priorities into innovative experiences for healthcare professionals
- Develop concepts and execution plans for live, virtual, congress, digital, social, mobile, and emerging engagement approaches
- Apply customer insights and adult learning principles to shape experience formats, environments, content, and interactions
- Build adaptable experiences with clear learning objectives and alignment with approved strategy
- Partner with the Congress Peer to Peer Engagement Senior Manager to integrate experiential concepts into congress plans
- Partner with commercial opinion leaders to shape and deliver experiential programs
- Coordinate opinion leader selection, preparation, briefing, and participation
- Create opportunities for opinion leaders to contribute through facilitated discussion, demonstrations, interactive content, and short-form video
- Develop plans to extend peer-to-peer moments through approved video, social, digital, and other content formats
- Coordinate content capture, adaptation, review, and distribution
- Build relationships with HCP Marketing, Omnichannel, Sales, Congress, Medical, Corporate Affairs, Advocacy, Strategic Account Managers, Patient Marketing, Global partners, and external agencies
- Manage agency and vendor partners, budgets, timelines, deliverables, and on-site or virtual execution from concept through closeout
- Work with Medical, Legal, and Regulatory reviewers to move programs and content through review pathways
- Establish measures for participation, engagement, learning, content reach, customer feedback, and execution quality
- Review performance and customer feedback and apply learnings to future programs
- Monitor new engagement formats, technologies, and customer behaviors for innovation opportunities
Requirements
What you’ll need- Doctorate degree and 2 years of marketing/sales experience OR Master’s degree and 4 years of marketing/sales experience OR Bachelor’s degree and 6 years of marketing/sales experience OR Associate’s degree and 10 years of marketing/sales experience OR High school diploma / GED and 12 years of marketing/sales experience
- Experience in pharmaceutical, biotechnology, healthcare, or another regulated environment
- Familiarity with Medical, Legal, and Regulatory review processes and congress operating requirements
- Experience developing measures and readouts that connect event execution with customer engagement and business objectives
- Sponsorship for this role is not guaranteed
Benefits
Comp & perks- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
- Group medical, dental and vision coverage
- Life and disability insurance
- Flexible spending accounts
- A discretionary annual bonus program
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible
- Career development opportunities
- Financial plans with opportunities to save towards retirement or other goals
- Work/life balance support