Senior Manager, Marketing Analytics – GCCI, Marketing Capabilities

Amgen

. Deliver analytics and insights supporting Omnichannel Commercial efforts within US and Global Marketing organizations .

Posted 11/11/2026full-timeUnited StatesSenior💰 $137,145 - $185,549 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in omnichannel analytics and insights, with a strong focus on digital campaign measurement and optimization strategies. Capable of translating complex data into actionable recommendations for marketing leadership and cross-functional teams.

Highest-signal resume keywords

Omnichannel Performance AnalysisDigital Campaign AnalyticsConsumer Journey MeasurementForecasting and Analytics ExperienceStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ForecastingAnalyticsDigital MarketingMeasurement FrameworksAudience AnalysisMicro-SegmentationCampaign TestingContent MeasurementTouchpoint SequencingKPI Development

Soft Skills

Strategic ThinkingCollaborationAnalytical SkillsPresentation SkillsProject Management

Industry Keywords

Omnichannel MarketingConsumer InsightsHealth Care Professional (HCP) ProgramsBrand Campaign DevelopmentCross-Functional PartnershipsSyndicated Industry DataMedia MeasurementBenchmarkingTactical Performance DataAd-Hoc Analysis

About the role

Key responsibilities & impact

Deliver analytics and insights supporting Omnichannel Commercial efforts within US and Global Marketing organizations
Support quarterly business reviews, monthly reporting with insights, brand campaign development and rollout, and ad-hoc analysis
Develop and implement digital campaign analytics, including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, content measurement, and touchpoint sequencing
Combine digital/omnichannel data analysis with insights from other sources into brand stories
Report to the Director of Analytics within Global Consumer Capabilities & Innovation (GCCI) – Marketing Capabilities
Work day-to-day with brand and omnichannel marketing owners
Establish cross-functional partnerships with marketing, GCCI, Primary Research, and broader analytics teams
Provide marketing leadership with objective campaign analytics and performance-management insights
Lead monthly and quarterly report development by coordinating agency resources, offshore teams, and internal partners
Interpret, summarize, and communicate analyses to improve campaign understanding
Align analytical priorities with brand leads and strategic imperatives
Develop analyses using syndicated industry data, media measurement, benchmarking, and tactical performance data
Generate integrated understanding of brand business and critical metrics
Develop test-and-learn opportunities and deploy optimizations involving target audiences, publisher selection, and creative deployment
Manage external vendor relationships and prioritize business needs
Leverage available tools and team resources to maximize output

Requirements

What you’ll need

Doctorate degree and 2 years of forecasting, analytics, sales &/or marketing operations experience OR Master’s degree and 4 years of forecasting, analytics, sales &/or marketing operations experience OR Bachelor’s degree and 6 years of forecasting, analytics, sales &/or marketing operations experience OR Associate’s degree and 10 years of forecasting, analytics, sales &/or marketing operations experience OR High school diploma / GED and 12 years of forecasting, analytics, sales &/or marketing operations experience
Strong understanding of consumer and Health Care Professional (HCP) omnichannel performance, gaps, and optimization strategies
Experience creating omnichannel measurement and tracking plans across the consumer journey
Experience with measurement around HCP custom programs
Deep understanding of measurement frameworks across the full consumer journey
Ability to create learning plans measuring relationships between business and media KPIs
Ability to translate campaign and analytic results into actionable commercial recommendations
Experience with digital marketing channels including Paid Search/SEM, Organic Search/SEO, Paid Social, Earned Social, Display, and Email
Ability to think strategically to support key business decisions
Ability to work collaboratively across functional groups
Demonstrated analytical skills and understanding of analytical approaches and findings
Excellent oral, written, and presentation skills
Ability to explain complex concepts and controversial findings to varied audiences, including senior management
Ability to manage multiple responsibilities, priorities, tasks, and projects simultaneously
Sponsorship for this role is not guaranteed

Benefits

Comp & perks

Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
Group medical, dental and vision coverage
Life and disability insurance
Flexible spending accounts
A discretionary annual bonus program
Stock-based long-term incentives
Award-winning time-off plans
Bi-annual company-wide shutdowns
Flexible work models, including remote work arrangements, where possible
Career development opportunities
Work/life balance support