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Senior Manager – UPLIZNA Neurology Medical Marketing Insights, Congress Strategy
Amgen. Lead U.S. Neurology external insight generation and congress activation strategy across gMG and NMOSD . Set and evolve the external insight strategy and define priority business questions . Own end-to-end Neurology
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Medical Marketing and strategic insights, with a strong focus on advisory board strategy, congress activation, and field intelligence generation. Proven ability to lead cross-functional teams, manage budgets, and synthesize insights into actionable recommendations.
Highest-signal resume keywords
Medical Marketing ExpertiseCongress Portfolio StrategyField Insight GenerationPeople Management ExperienceStrategic Thinking
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchInsight SynthesisProject ManagementBudget OversightPromotional Material DevelopmentAdvisory Board ExecutionCross-Functional Activation PlanningAnalytical RigorNeurology ExperienceRare Disease Knowledge
Soft Skills
Coaching and Developing TalentCommunication SkillsCollaborationCustomer CentricityLeadership Through Change
Tools & Technologies
Veeva PromoMatsAnalytics ToolsAI Technologies
Certifications & Qualifications
Doctorate DegreeMaster's DegreeBachelor's DegreeMBA or Other Advanced Degree
Industry Keywords
NeurologyGMGNMOSDAdvisory BoardCongress ActivationField IntelligenceCustomer EngagementSponsorship PlanningExternal Vendor ManagementMedical Affairs
About the role
Key responsibilities & impact- Lead U.S. Neurology external insight generation and congress activation strategy across gMG and NMOSD
- Set and evolve the external insight strategy and define priority business questions
- Own end-to-end Neurology advisory board strategy and execution
- Synthesize advisory board insights into recommendations for franchise strategy, indication plans, customer engagement, content, and investment decisions
- Establish and lead a structured field-insight model with the Thought Leader Liaison team
- Identify emerging customer needs, opinion-leader dynamics, scientific developments, competitive activity, and account-level themes
- Translate field intelligence into decision-ready insights for Medical Marketing, HCP Marketing, Medical Affairs, Sales, and franchise leadership
- Lead the annual congress activation plan, sponsorship strategy, selection, contracting coordination, vendor management, and post-event assessment
- Lead cross-functional congress activation and integrate insights, scientific priorities, promotional opportunities, field priorities, competitive intelligence, and post-congress follow-through
- Lead strategic prioritization and activation requirements for Tier 3 local meetings
- Contribute customer, scientific, field, and congress implications to annual brand planning, long-range planning, quarterly priorities, and tactical plans
- Manage insights and congress budgets, agencies, and external vendors
- Represent Insights and Congress Strategy Medical Marketing in franchise forums and communicate risks, opportunities, and recommendations to senior leadership
- Modernize insight generation, field intelligence, congress planning, activation measurement, and knowledge sharing through capabilities, technologies, analytics, and AI
- Directly lead, coach, and develop team members and establish priorities, decision rights, accountability, and development plans
- Create an operating model balancing strategic leadership with disciplined execution
- Foster scientific curiosity, customer centricity, ownership, collaboration, innovation, and high execution standards
Requirements
What you’ll need- Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR Master's degree and 4 years of marketing and/or business experience; OR Bachelor's degree and 6 years of marketing and/or business experience; OR Associate's degree and 10 years of marketing and/or business experience; OR high school diploma/GED and 12 years of marketing and/or business experience
- Demonstrated direct people-management experience, including coaching and developing talent, setting priorities, and leading through change
- Strong Medical Marketing, market research, or strategic insights expertise, including advisory board strategy and execution, field insight generation, customer intelligence, and insight synthesis
- Experience leading congress portfolio strategy, sponsorship planning, cross-functional activation planning, external vendor management, budget oversight, and on-site execution across complex meeting portfolios
- Experience collaborating with external experts, professional medical associations, and congress organizers
- Experience developing promotional and disease-state materials through the MAC review process and systems such as Veeva PromoMats
- Neurology experience preferred
- Rare disease and launch or in-line brand experience preferred
- Strong strategic thinking, analytical rigor, project management, and communication skills
- Ability to synthesize complex information, lead through influence, and deliver across multiple cross-functional workstreams
- MBA or other advanced degree preferred
Benefits
Comp & perks- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
- A discretionary annual bonus program
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible
- Career development opportunities
- Work/life balance support
- Sponsorship for this role is not guaranteed