Senior Marketing Manager, Media – Medical Affairs

Amgen

. Serve as the day-to-day strategic GCCI Media partner for U.S.

Posted 11/5/2026full-timeRemote • United StatesSenior💰 $143,590 - $194,268 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated HCP media strategies, optimizing campaign performance, and managing stakeholder relationships within the pharmaceutical media ecosystem. Proficient in translating scientific and business objectives into actionable media plans while ensuring compliance with regulatory standards.

Highest-signal resume keywords

HCP Media StrategyPaid Media ExperienceMedia Planning and ActivationPerformance Measurement and AnalyticsStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningCampaign ActivationPerformance OptimizationAudience TargetingSegmentationMedia MeasurementReportingStrategic Media PartnershipRegulatory ComplianceOperational Efficiency

Soft Skills

Strong CommunicationPresentation SkillsAttention to DetailStrategic CuriosityProject Management

Industry Keywords

Pharmaceutical Media EcosystemHCP PublishersDigital ChannelsHealthcare Partner CapabilitiesEmerging Media Platforms

About the role

Key responsibilities & impact

Serve as the day-to-day strategic GCCI Media partner for U.S. Medical Affairs initiatives
Translate Medical and scientific priorities, audience needs, milestones, content plans, and investment guidance into media planning direction
Guide and challenge agency strategy and recommendations
Evaluate agency recommendations for strategic fit, feasibility, risks, gaps, and opportunities
Advise Medical stakeholders on how paid media can support scientific and educational objectives
Provide strategic guidance across HCP media channels, partners, platforms, audience approaches, and emerging capabilities
Oversee integrated HCP media strategies across endemic, programmatic, search, social, point of care, video/audio, congress, and custom partnership channels
Ensure strategies are translated into tactical plans, activation, optimization, and measurement
Manage agency partnerships, deliverables, timelines, dependencies, and escalations
Advise campaign performance, measurement, reporting, and optimization with agency and analytics teams
Ensure Medical media activity follows operating processes and governance requirements
Partner with Medical Affairs, Legal, Compliance, Privacy, Procurement, Analytics, Technology, and other functions
Coordinate Medical and Commercial media activity to identify duplication, audience saturation, inventory conflicts, and executional considerations
Improve the Medical media operating model, processes, tools, and standards
Identify innovation and Test & Learn opportunities
Maintain knowledge of the pharmaceutical HCP media ecosystem and industry best practices
Build trusted relationships and serve as a credible media advisor
Travel up to 20% domestically to support agency, partner, and internal business meetings

Requirements

What you’ll need

Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR Master's degree and 4 years of experience; OR Bachelor's degree and 6 years of experience; OR Associate's degree and 10 years of experience
4+ years of experience in paid media, marketing, or advertising preferred
Strong pharmaceutical or healthcare media experience, particularly HCP media strategy, audience planning, and activation
Experience across media planning, activation, execution, optimization, and performance measurement
Ability to translate business, scientific, or communication objectives into media strategy and evaluate agency recommendations
Experience serving as a strategic media partner to internal stakeholders
Experience supporting integrated HCP media campaigns across digital channels
Strong understanding of HCP audience targeting, segmentation, media planning, customer journeys, campaign activation, and optimization
Working knowledge of the pharmaceutical media ecosystem, HCP publishers, platforms, data partners, measurement approaches, and agency operating models
Strong understanding of media measurement, reporting, and performance analytics
Experience partnering with media agencies and external vendors
Experience operating within regulated environments and partnering with Medical, Legal, Compliance, Privacy, Analytics, Technology, Procurement, and other stakeholders
Strong project and stakeholder management skills
Strong communication and presentation skills
Ability to establish processes and improve operational efficiency
Strategic curiosity and willingness to learn emerging media platforms, technologies, healthcare partner capabilities, and industry best practices
Strong attention to detail and sound judgment
Travel up to 20% domestically annually
Sponsorship for this role is not guaranteed

Benefits

Comp & perks

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible
Career development opportunities
Work/life balance support