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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading integrated US healthcare professional marketing strategies, particularly for pharmaceutical product launches in rare diseases. Proven ability to shape treatment paradigms, drive commercial performance, and develop high-performing marketing teams.
Highest-signal resume keywords
Integrated Commercial Strategy DevelopmentPharmaceutical Product Launch ExperienceCross-Functional LeadershipTeam Development and CoachingStrategic Thinking and Executive Communication
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Commercial Performance ManagementMarket Shaping InitiativesBrand PositioningField Engagement StrategyPerformance Management FrameworksLaunch StrategyMarket Access StrategyCustomer Journey MappingSegmentation and TargetingInvestment Decision Making
Soft Skills
Strategic ThinkingCollaborationAgilityInnovationCommunication
Certifications & Qualifications
Doctorate DegreeMaster's DegreeBachelor's DegreeMBA Preferred
Industry Keywords
IgG4-RDRare DiseaseAutoimmune DiseaseSevere Inflammatory DiseaseRheumatologyGastroenterologyHCP MarketingCommercial StrategyBiotechnologyPharmaceuticals
About the role
Key responsibilities & impact- Lead the US healthcare professional commercial strategy for UPLIZNA (inebilizumab) in IgG4-RD
- Shape the treatment paradigm, influence brand positioning, and deliver an integrated commercial strategy supporting a successful launch and sustained market leadership
- Lead the integrated US HCP marketing strategy, translating launch priorities into objectives, indication-specific strategies, and execution plans
- Hold accountability for commercial performance and identify growth opportunities, emerging risks, competitive dynamics, and required actions
- Shape annual brand planning, long-range planning, quarterly priorities, investment decisions, and performance management
- Lead market-shaping initiatives to build disease awareness and accelerate identification, diagnosis, referral, and treatment uptake
- Guide HCP and institutional segmentation, targeting, positioning, messaging, customer journeys, field engagement, and branded and unbranded promotional strategy
- Address evolving treatment paradigms, clinical evidence, guidelines, access barriers, care coordination, and buy-and-bill considerations
- Serve as the US commercial voice within the Global Brand Team
- Partner with Sales, Medical, Field Medical, Market Access, Patient Services, Analytics and Insights, Regulatory, Legal, Training, Operations, Omnichannel Marketing, Global Marketing, and other stakeholders
- Integrate commercial strategy with evidence generation, medical education, access, patient support, and field execution
- Recruit, coach, and develop a high-performing marketing organization
- Manage agency partners, promotional investments, budgets, and external resources
- Establish performance-management frameworks, monitor performance, lead course correction, and communicate risks and recommendations to senior leadership
- Foster strategic thinking, ownership, collaboration, agility, innovation, disciplined execution, and fun across the IgG4-RD team
Requirements
What you’ll need- Doctorate degree and 4 years of marketing experience; OR Master's degree and 7 years of marketing/commercial experience; OR Bachelor's degree and 9 years of marketing/commercial experience
- Demonstrated success leading pharmaceutical or biotechnology product launches, including launch strategy, commercial performance management, and field readiness
- Experience launching first-in-class therapies or new indications and building markets in areas of high unmet need preferred
- Demonstrated success leading through ambiguity and rapidly evolving competitive landscapes
- Experience building and leading high-performing marketing teams and developing future commercial leaders preferred
- Significant US HCP marketing experience with integrated commercial strategy development
- Experience hiring, coaching, and developing high-performing teams
- Strong cross-functional leadership and executive communication skills
- Experience in rare disease, autoimmune or severe inflammatory disease, particularly rheumatology and/or gastroenterology, preferred
- Experience partnering with Medical Affairs, Market Access, Sales, and Global Marketing
- Strong strategic thinking and executive communication skills, with the ability to translate insights into clear decisions, performance narratives, and impactful commercial plans
- MBA preferred
Benefits
Comp & perks- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
- A discretionary annual bonus program
- Stock-based long-term incentives
- Award-winning time-off plans and bi-annual company-wide shutdowns
- Flexible work models, including remote and hybrid work arrangements, where possible
- Career development opportunities
- Work/life balance
- Reasonable accommodation for individuals with disabilities