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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in market analysis, consumer research, and strategic planning, with a strong ability to oversee creative processes and develop effective communication strategies. Proficient in utilizing communication tools and presenting insights to stakeholders.
Highest-signal resume keywords
Market AnalysisConsumer ResearchStrategic PlanningCreative Process OversightAdvanced Proficiency in Keynote
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisConsumer ResearchStrategic PlanningCreative Brief PreparationChannel PlanningLoyalty Program ManagementResearch TechniquesAnalytical Skills
Soft Skills
Team LeadershipInterpersonal CommunicationPublic SpeakingOrganizationSense of Urgency
Tools & Technologies
KeynoteCommunication Tools
Certifications & Qualifications
Bachelor’s Degree in AdvertisingBachelor’s Degree in Marketing Communications
Industry Keywords
Stakeholder ResearchConsumer Journey MappingCreative InsightsMarketing PlansCommunication Strategies
About the role
Key responsibilities & impact- Analyze information and data
- Conduct consumer and stakeholder research
- Assess the market landscape, recommend strategies, generate creative insights, and consolidate strategic planning
- Prepare briefs for creative, media, and communications partners
- Integrate communication tools
- Oversee the creative process, map the consumer journey, and develop channel planning
- Prepare internal and client presentations
- Measure results
- Oversee loyalty program products
- Manage day-to-day activities and processes related to defining marketing plans and communication strategies for clients
- Analyze the market and conduct consumer research
- Define viable, relevant, and effective conceptual directions
- Facilitate creative processes and engagement with consumers and internal and external stakeholders
Requirements
What you’ll need- Bachelor’s degree in Advertising, Marketing Communications, or a related field
- Postgraduate qualification in the field and/or people management is a plus
- Serve as a source of information and develop an in-depth understanding of the industries in which clients operate
- Take a proactive approach to proposing differentiated, unsolicited projects based on market opportunities
- Follow up on deliverables and meet deadlines
- Knowledge of communication tools
- In-depth knowledge of research techniques
- Advanced proficiency in Keynote
- Organization, deadline negotiation, sense of urgency, teamwork, empathy, commitment, advanced analytical skills, team leadership, interpersonal communication, and public speaking skills
Benefits
Comp & perks- Meal or food allowance of BRL 50 per day
- Individual Bradesco health insurance
- Optional dental insurance
- Transportation allowance
- Access to Zenklub, an emotional well-being platform
- Gym membership plan (Wellhub and TotalPass)
- Pet health insurance (Petlove)
- Life insurance
- Birthday day off
- Extended maternity and paternity leave
- Discounts at partner stores, restaurants, and education and language courses
- Shuttle service between the metro station and the agency