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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing paid media strategies across multiple platforms, with a strong focus on optimizing campaign performance through data analysis and insights. Proven ability to manage and mentor a team while ensuring timely delivery of complex campaigns and exceeding client expectations.
Highest-signal resume keywords
Paid Search Campaign ManagementData Analysis and Performance OptimizationTeam Management and MentorshipProject ManagementClient Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital AdvertisingCampaign OptimizationBid StrategiesPerformance MarketingGoogle AdsMicrosoft AdsPaid Social AdvertisingProgrammatic AdvertisingKPI AnalysisBudget Management
Soft Skills
Analytical SkillsEffective CommunicationOrganizational SkillsPrioritizationResource Allocation
Tools & Technologies
MetaLinkedInRedditAnalytics ToolsCampaign Management Software
Industry Keywords
Performance Marketing AgencyB2B AdvertisingEnterprise-Level ClientsDigital Advertising Best PracticesIndustry Trends
About the role
Key responsibilities & impact- Develop and implement paid media strategies across multiple platforms
- Build and manage complex campaigns, including dynamic ads and scalable media structures
- Set up and manage testing methodologies for campaign structures, bid strategies, creatives, and other elements
- Oversee media budget allocation and optimize spend
- Report campaign performance with actionable insights and recommendations
- Analyze data and performance metrics to optimize ROI, engagement, and key KPIs
- Collaborate with creative, analytics, and account management teams
- Advise clients on paid search and digital advertising best practices, strategies, and trends
- Manage and mentor a team of 1–3 paid search specialists
- Prioritize team efforts and resources to exceed client deliverables
- Project manage complex campaign tasks and ensure timely delivery
- Build and standardize processes for campaign execution, optimization, and reporting
- Stay current with industry trends, tools, and best practices
Requirements
What you’ll need- 4–6 years of experience working in digital advertising, preferably within a performance marketing agency
- 4–6 years of hands-on experience managing paid search campaigns on Google and Microsoft
- Experience with paid social platforms including Meta, LinkedIn, and Reddit and/or programmatic advertising
- 1–2 years of experience managing and developing a team of 1–3 people
- Prior experience overseeing or mentoring junior team members
- Proven ability to manage campaigns independently and optimize performance based on data and insights
- Strong analytical skills
- Effective communication with clients and internal stakeholders
- Strong organizational and project management skills
- Ability to manage multiple priorities
- Ability to prioritize and allocate resources to meet client expectations and deliverables
- Experience managing complex tasks with conflicting priorities
- Experience with enterprise-level clients preferred
- Experience with B2B preferred
- Candidates must live in the United States and work EST or CST time zones
- Amsive does not provide sponsorship opportunities
Benefits
Comp & perks- Unlimited Vacation Time
- Annual Sick Days
- Annual Personal Days
- 11 Paid Holidays
- Dental, Vision, and Health Insurance
- 401(k) with company match program
- Paid Parental Leave
- Remote work arrangement
- Supportive environment and professional development opportunities
