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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing end-to-end marketing projects, including product marketing campaigns, storytelling, and content creation. Proficient in utilizing marketing automation and CRM tools to drive lead generation and enhance stakeholder engagement.
Highest-signal resume keywords
Product Marketing Campaign ManagementB2B Software ExperienceStorytelling and Content CreationMarketing Automation ToolsStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Go-To-Market StrategyLead-Generation CampaignsMarket AnalysisSales Enablement MaterialsEmail Marketing CampaignsEvent ManagementContent CreationPositioning and MessagingDemand-Generation ProgramsBudget Management
Soft Skills
Excellent Written CommunicationExcellent Verbal CommunicationStakeholder EngagementAgility and ResponsivenessPrioritization Skills
Tools & Technologies
CRM SystemsMarketing Automation ToolsAnalytics Tools
Certifications & Qualifications
Master’s Degree in BusinessMaster’s Degree in MarketingMaster’s Degree in Communications
Industry Keywords
FintechAsset ManagementB2B MarketingProduct MarketingStrategic Marketing
About the role
Key responsibilities & impact- Manage and deliver end-to-end strategic marketing, product marketing and communications projects for Amundi Technology
- Develop go-to-market strategy, storytelling and content, lead-generation campaigns and event plans
- Own product marketing campaigns, including positioning, messaging, proof points and launch plans
- Develop storytelling and value propositions for consultants, clients and partners
- Produce sales enablement materials including sales playbooks, pitch decks, case studies, battle cards and training content
- Conduct market and competitor analysis and provide actionable recommendations
- Plan and create content for email, website, social media, white papers, blogs and videos
- Coordinate the content calendar with the Digital Marketing Manager
- Design and run email marketing campaigns focused on lead generation and qualification
- Integrate campaigns with the new CRM system
- Manage industry, sponsored and Amundi Technology events, including strategy, planning, logistics, communications, budget and post-event measurement
- Ensure consistent brand execution across events
- Manage internal communications for product updates, launches and company initiatives
- Collaborate with Product, GTM, R&D, Sales, Digital teams, senior executives, stakeholders and vendors
Requirements
What you’ll need- Master’s degree (or equivalent) in Business, Marketing, Communications or similar
- 5+ years’ experience in marketing/product marketing/communications
- Experience in B2B software, fintech or asset management strongly preferred
- Proven experience running product marketing campaigns, events and demand-generation programs
- Strong storytelling and content creation skills
- Excellent written and verbal communication
- Solid stakeholder and vendor management skills
- Comfortable engaging with senior executives, Sales and Product teams
- Experience with marketing automation, CRM and analytics tools
- Agile, responsive, and able to prioritise in a fast-moving environment
- Fluent English required