Senior Principal Account Manager, Field Sales

Analog Devices

. Lead Analog Devices’ commercial growth strategy in the European market outside the UK and Ireland .

Posted 11/4/2026full-timeMunich • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading sales strategies for grid technology, particularly in LV monitoring and digitalisation, while effectively managing high-performance sales teams and aligning technical solutions with regulatory frameworks across Europe.

Highest-signal resume keywords

Grid Technology SalesEuropean DSO Procurement ModelsTender Preparation and NegotiationSales Process Design and ManagementCRM and Sales Forecasting

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Pipeline ManagementContract Award ProcessesCommercial ModellingFramework AgreementsRevenue Target Achievement

Soft Skills

MentoringRelationship BuildingLeadership

Tools & Technologies

CRM SystemsSales Forecasting Tools

Industry Keywords

LV MonitoringSmart Grid DevicesDigitalisation TechnologiesRegulated UtilitiesEU DSO Regulatory Frameworks

About the role

Key responsibilities & impact

Lead Analog Devices’ commercial growth strategy in the European market outside the UK and Ireland
Scale revenues to €20m within the next 3 years
Own the European sales function from pipeline generation and deal execution through tender management and framework awards
Secure major DSO framework contracts and long-term framework agreements across Europe
Expand the European sales footprint and drive company order book conversion against Board revenue targets
Build and lead relationships with senior procurement, innovation, and operations teams at DSOs
Position Analog Devices as a trusted partner in LV monitoring and grid digitalisation
Structure and lead the European sales team
Establish KPIs, commission frameworks, and reporting cadence
Mentor pre-sales and business development staff
Oversee tender qualification, response writing, commercial modelling, negotiation, and contract onboarding
Align technical solutions with DSO specifications and regulatory incentives
Track regulatory changes and adjust go-to-market approach
Feed market insights into the product roadmap
Shape European messaging and presence at industry events
Own pipeline visibility and sales forecasting to the CEO/Board
Implement and manage CRM discipline across the sales team
Report progress toward revenue targets and contract milestones

Requirements

What you’ll need

Proven track record in grid technology sales, preferably in LV monitoring, smart grid devices, or related digitalisation technologies for DSOs
Senior-level experience in closing multi-million framework deals with regulated utilities
Deep knowledge of European DSO procurement models (Ofgem, RIIO-ED2 context, ENA standards)
Familiarity with EU DSO regulatory frameworks
Ability to design and lead high-performance sales processes, including pipeline, CRM, and forecasting
Strong experience in tender preparation, negotiation, and contract award processes
Capability to recruit, mentor, and manage a sales and pre-sales team across multiple geographies
Experienced job requisition type
Applicants may have to undergo export licensing review, except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3)

Benefits

Comp & perks

Required travel: 10% of the time
Equal opportunity employment
1st Shift/Days schedule