Staff Product Manager – Mobile Application

Ancestry

. Lead the cross-functional product roadmap for the Mobile App under the Activate team’s strategy .

Posted 10/28/2026full-timeRemote • United StatesLead💰 $140,000 - $157,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Management for consumer-facing digital products, with a strong focus on native mobile applications, user conversion strategies, and data-driven decision-making. Proven ability to lead cross-functional teams and optimize user experiences through A/B testing and analytics.

Highest-signal resume keywords

Product Management ExperienceNative Mobile Application DevelopmentA/B Testing SetupData Analytics ProficiencyConversion Funnel Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Roadmap DevelopmentFeature-Level KPI DefinitionMobile Onboarding ImprovementSubscription Flow OptimizationAgile Workflow Understanding

Soft Skills

CollaborationCommunicationCuriosityProblem-Solving

Tools & Technologies

Data Analytics ToolsMobile UX Patterns

Certifications & Qualifications

Background Check Required

Industry Keywords

Consumer-Facing ProductsB2CNative Mobile Development LifecycleApp Store Release ProcessesFreemium/Trial Experiences

Tech Stack

Tools & technologies

AndroidiOS

About the role

Key responsibilities & impact

Lead the cross-functional product roadmap for the Mobile App under the Activate team’s strategy
Convert DNA-first customers into Family History subscribers and streamline early user conversion flows
Build and refine high-converting Bridges experiences connecting DNA Matches and Origins to family tree building and record exploration
Support building and delivery of native mobile subscription and checkout architecture
Increase In-App Mobile GSA conversion volume, repeat 30-day product usage, and long-term retention
Establish product vision and an 18–24 month roadmap for native mobile experiences
Align senior product leadership, engineering, design, marketing, analytics, and adjacent product teams around shared outcomes and priorities
Establish quantitative success metrics and guardrail metrics to evaluate and optimize native app performance
Leverage user research, A/B testing, and behavioral data to solve user pain points and reduce cognitive friction
Advocate for the voice of the mobile customer

Requirements

What you’ll need

5+ years (or equivalent) of Product Management experience in consumer-facing (B2C) digital products
Proven experience building and shipping features for native mobile applications (iOS/Android)
Hands-on experience improving native mobile onboarding, paywall, or subscription flows to drive conversion
Track record of optimizing conversion funnels, running experiments, and guiding users across multi-product portfolios or freemium/trial experiences
Proficient with data analytics tools
Experience defining feature-level KPIs
Experience setting up A/B tests
Ability to synthesize quantitative data with qualitative research to inform roadmap prioritization
Demonstrated capability to collaborate with engineering, design, and analytics partners
Ability to navigate technical dependencies and clearly communicate progress to product management leadership
Good understanding of the native mobile development lifecycle
Understanding of app store release processes
Understanding of mobile UX patterns
Understanding of agile workflows
Curiosity and passion for genomics, personal identity, storytelling, and family history
Background check required for job offers

Benefits

Comp & perks

Eligibility for bonus
Equity
Comprehensive health benefits
Dental benefits
Vision benefits
Location-flexible work approach: nearest office, home, or hybrid, subject to location restrictions
Reasonable accommodations for qualified individuals with disabilities