Associate Director, Media & Analytics

Anchour

. Lead media strategy and hands-on execution for 6–8 key client accounts .

Posted 11/7/2026full-timeNew Gloucester • Maine • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading media strategy and execution across multiple channels, with a strong focus on performance measurement and optimization. Proficient in managing client relationships, mentoring teams, and leveraging data-driven insights to enhance campaign effectiveness.

Highest-signal resume keywords

Paid Media ManagementGoogle AdsMeta AdvertisingGA4 FluencyTeam Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Strategy DevelopmentCampaign OptimizationConversion TrackingPerformance ReportingData Analysis

Soft Skills

Client PresentationFeedback DeliveryTeam LeadershipAdaptabilityProblem Solving

Tools & Technologies

Google Tag ManagerAdvertising PlatformsAI ApplicationsData Infrastructure

Industry Keywords

EcommerceFinancial ServicesLead GenerationCTVProgrammatic Media

About the role

Key responsibilities & impact

Lead media strategy and hands-on execution for 6–8 key client accounts
Build, launch, optimize, and manage campaigns across Google, Meta, and other relevant channels
Translate business goals into full-funnel media plans covering audiences, channel mix, budgets, sequencing, and success measures
Lead planning sessions, present recommendations, and guide performance discussions with senior marketing teams and business leaders
Build reports and presentations explaining performance, changes, learnings, and next steps
Define measurement requirements and validate tracking in GA4, Google Tag Manager, and advertising platforms
Investigate tracking issues and connect campaign activity to business outcomes
Handle routine measurement implementation and partner with developers and vendors on complex work
Brief creative teams and provide feedback on messages, hooks, offers, and formats
Plan creative refreshes and incorporate performance learnings into future work
Manage and mentor media practitioners, review work, set priorities, and balance workloads
Improve planning, launch, testing, reporting, and collaboration processes
Develop practical applications of AI, automation, and data infrastructure
Oversee budgets, pacing, vendor commitments, and billing inputs
Collaborate with account, project management, and finance teams to maintain organized delivery
Support pitches, proposals, client growth opportunities, and new capabilities

Requirements

What you’ll need

Deep paid media experience managing meaningful budgets across multiple accounts
Recent, hands-on experience with Google Ads and Meta
Ability to build media strategies around clients’ businesses and adapt them across industries
Ability to lead client meetings, present recommendations, and handle difficult questions
Fluency in GA4, Google Tag Manager, conversion tracking, and reporting tools
Experience investigating performance issues, identifying data gaps, and explaining findings
Experience managing or mentoring media practitioners
Ability to give clear feedback, set expectations, and develop team members’ judgment
Understanding of creative’s role in media performance
Ability to translate account insights into briefs, tests, and campaigns
Practical experience improving processes and ensuring their adoption and maintenance
Active learning habit, including thoughtful use of AI and industry tools
Experience across financial services, ecommerce, lead generation, CTV, or programmatic media is a plus

Benefits

Comp & perks

Trust, support, and ownership to do great work
Opportunity to make a visible difference across the agency
Collaboration with leadership, account, creative, web, and retention teams
Professional growth through managing and mentoring media practitioners
Opportunity to shape the media practice, capabilities, and processes