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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing high-performing Meta ads and email marketing campaigns, utilizing tools like Figma and CapCut to create visually compelling assets. Strong understanding of performance-driven design principles and collaboration with cross-functional teams to achieve campaign objectives.
Highest-signal resume keywords
Meta Ads DesignFigma PrototypingEmail Marketing Best PracticesCapCut AnimationPerformance Marketing Strategies
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Meta Ads DesignEmail MarketingFigmaCapCutPhotoshopIllustratorAfter EffectsResponsive DesignUser-Centric LayoutsDigital Design
Soft Skills
CommunicationCollaborationStrategic ThinkingAttention to DetailCreativity
Tools & Technologies
FigmaCapCutPhotoshopIllustratorAfter EffectsCanva
Industry Keywords
Performance MarketingCampaign OptimizationDigital DesignBrand ConsistencyCreative Direction
About the role
Key responsibilities & impact- Develop innovative, high-performing static and animated Meta ads
- Collaborate with strategists and marketers to brainstorm and execute creative ideas for ads and campaigns
- Design visually compelling email templates and campaigns
- Design assets for Google Display and landing pages while maintaining brand consistency
- Refresh and optimize creative based on campaign performance data
- Collaborate with strategists, copywriters, and marketers to align creative direction with campaign goals and audience needs
- Add animation and motion to ads and creative assets using CapCut, Figma, Canva, and After Effects
- Test new concepts, visual styles, and creative approaches
- Present creative work to clients, explain design rationale, and incorporate feedback
- Manage workflow and deadlines in a fast-paced, collaborative environment
- Stay current with design and platform trends
Requirements
What you’ll need- 3+ years of experience in a design role focused on Meta ads, email marketing, or performance-driven campaigns, preferably in an agency or for high-performing brands
- Extensive experience designing in Figma, including templates, prototypes, and layouts for ads and emails
- Familiarity with CapCut for light animations and short-form digital content
- Working knowledge of Photoshop, Illustrator, and After Effects
- Strong understanding of email marketing best practices, responsive design principles, and user-centric layouts
- Deep familiarity with Meta ad formats, specifications, and design best practices for performance marketing
- Portfolio demonstrating engaging digital designs that meet campaign objectives and drive results
- Keen eye for detail, typography, composition, and hierarchy
- Strategic thinking about design’s role in achieving performance goals
- Willingness to learn new tools, trends, and techniques
- Excellent communication and collaboration skills
Benefits
Comp & perks- Work remotely; live and work wherever you like
- Retirement savings plan with a 4% company match
- Premium health, dental, vision, and life insurance with generous coverage for US-based team members
- Optional health savings account (HSA)
- Laptop provided plus 50% reimbursement for home office equipment
- 12 paid holidays throughout the year, including three flexible holidays
- Minimum three weeks of paid time off per year
- Paid parental, medical, bereavement, and other types of leave
- Half-day Fridays throughout the summer
- Cash for professional development, including books, conferences, and courses
- Team bonding activities
- $500 bonus for employees welcoming a new child