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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and managing onboarding programs that enhance rider confidence and performance, utilizing data analysis to identify challenges and improve user experience. Strong collaboration with product, operations, and data teams to drive program success and support new riders in achieving consistent earnings.
Highest-signal resume keywords
User Lifecycle ManagementData AnalysisAutomated User MessagingCollaboration with Cross-Functional TeamsExperience in the Philippine Market
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Program DesignData TrackingKPI MeasurementOnboarding SolutionsPerformance Analysis
Soft Skills
Clear CommunicationConfidence in WritingEmpathy for Users
Tools & Technologies
User Messaging ToolsCommunication Platforms
Industry Keywords
Gig EconomyMarketplaceSubscription ServiceRide-HailingDelivery Platforms
About the role
Key responsibilities & impact- Design and manage a step-by-step program helping new riders build confidence, develop good habits, and reach consistent earnings in their first month
- Set milestones for new riders from their first successful trip through becoming regular, dependable earners
- Analyze rider behavior and performance data to identify onboarding struggles and drop-off points
- Design targeted solutions to address new-rider problems
- Develop and manage in-app messages, notifications, and other communications guiding and motivating riders
- Collaborate with Product to improve onboarding features, guided walkthroughs, earnings tools, and progress tracking
- Work with Operations to ensure consistent and effective training, orientation, and local support
- Partner with Data to track KPIs, measure program success, and refine the new-rider journey
- Coordinate rider community and support programs providing mentorship, peer support, and other early-stage resources
Requirements
What you’ll need- 3–5 years of experience in marketing, customer/user lifecycle management, growth, or a related field
- Experience helping new customers or partners succeed early in a marketplace, subscription service, gig-economy platform, or app-based business
- Track record of using data to identify why something is not working and determine the underlying cause
- Experience with automated user messaging or communications tools
- Ability to collaborate with product, operations, and data teams
- Clear, confident written and verbal communication skills
- Genuine interest in understanding and supporting people earning income through flexible, independent work
- Experience in the Philippine market is a strong plus
- Familiarity with ride-hailing, delivery, or similar platforms is helpful but not required
Benefits
Comp & perks- Work flexibility and freedom to thrive in the role
- Work-life balance
- Free meals
- Gym access
- Career advancement and promotion opportunities
- Competitive salary with opportunities for pay increases
- Fast-moving, innovative startup environment
- Collaboration with a diverse, multicultural team in an agile workplace
- Modern tools and cutting-edge technology