Manager, Trade Marketing

Anheuser-Busch

. Lead On-Premise strategy and local execution of plans .

Posted 10/8/2026full-timeRemote • Texas • United StatesMid-LevelSenior💰 $106,400 - $126,350 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong leadership in executing On-Premise strategies and managing local activation budgets while building effective relationships with wholesalers and stakeholders. Possesses extensive knowledge of the beverage industry and excels in communication, organization, and planning.

Highest-signal resume keywords

On-Premise Strategy ExecutionRelationship Building with DistributorsSales and Marketing ExperienceMicrosoft Office ProficiencyEvent Activation Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PlanningSampling ExecutionKPI ManagementBudget ManagementEvent ActivationSales Strategy KnowledgeTime ManagementOrganizational SkillsIndependent WorkEffective Communication

Soft Skills

Self-MotivatedResults OrientedInterpersonal SkillsFlexibility

Certifications & Qualifications

Valid Driver’s License

Industry Keywords

Beverage Industry KnowledgeWholesaler PartnershipsSponsorship NegotiationsAB Sales StrategiesConsumer Products Marketing

About the role

Key responsibilities & impact

Lead On-Premise strategy and local execution of plans
Own On-Premise channel performance and identify execution opportunities with wholesalers
Drive brand planning, sampling execution, and event and venue activations
Own local sponsorship negotiations and activation budgets
Manage mobile asset deployment and support venue CAPEX execution
Partner closely with top wholesalers to ensure execution against plans
Own execution KPIs for On-Premise plans
Lead implementation of brand programming in Off-Premise channels to drive volume and share growth
Communicate priorities and results weekly and monthly
Cascade annual and trimester plans, initiatives, and programs
Support nights and weekends for events and activation

Requirements

What you’ll need

Bachelor's Degree required
Must possess a valid driver’s license
Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders
High level of company products and beer industry knowledge
Ability to establish and maintain effective working relationships with employees, customers, and third-party partners
Highly self-motivated and results oriented with ability to work independently
Excellent communication skills: oral, written, and comfortable with presenting to groups
Strong organizational & planning skills
Demonstrated knowledge of Microsoft Office programs (Word, Excel, PowerPoint)
Effective time management in planning daily routines, wholesaler visits, and event activations
Willingness to be flexible with schedule based on needs of business
Sales and/or marketing experience, preferably in the beverage or consumer products industry
Thorough knowledge of AB sales and marketing strategies and procedures
Must reside in San Antonio, Texas Metro

Benefits

Comp & perks

Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
Bonus and long-term incentive eligible