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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading integrated 360 brand marketing strategies, managing multi-brand portfolios, and driving commercial performance through data-driven decision-making. Proven ability to build and lead high-performing teams while collaborating across various channels and markets.
Highest-signal resume keywords
360 Brand Marketing ExperienceTeam Leadership and DevelopmentCampaign Performance MeasurementMulti-Brand StrategyAI Utilization in Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Campaign ManagementBrand Strategy DevelopmentCreative Review ProcessBudget ManagementCommercial KPI Measurement
Soft Skills
CollaborativeCalm Under PressureStrong Creative InstinctSharp Commercial Judgement
Tools & Technologies
Data PlatformsAI Tools (Claude, ChatGPT, Gemini)
Industry Keywords
Premium Brand MarketingLuxury MarketingLifestyle MarketingDTC (Direct-to-Consumer)International Campaign Launch
About the role
Key responsibilities & impact- Lead and execute integrated 360 brand strategy across Antler, Nere and Paravel across brand, owned, earned and experiential channels
- Build annual marketing calendars across the portfolio, balancing always-on brand-building with launches, collaborations and seasonal moments
- Protect each brand’s distinct creative world while building shared frameworks for design, quality and measurement
- Own campaign and partnership briefs, creative reviews and go-to-market planning from insight and proposition through channel mix, media plan, post-campaign review and reporting
- Build and lead a high-performing team across PR, events, partnerships, copywriting, social, community and ambassadors
- Hire, coach and develop talent in the London HQ
- Partner with global PR, production and paid-media agencies, including potential QBR processes, scopes and performance management
- Collaborate with Creative, Product, Retail, Digital, E-commerce and CRM teams
- Measure campaign performance against brand health, engagement and commercial KPIs
- Manage the marketing budget and ensure delivery remains on budget and on track
- Use technology and data platforms to make brand-first decisions supporting brand and profitable commercial growth
- Champion energy, ambition and rigour to drive long-term commercial value
Requirements
What you’ll need- 10+ years' brand marketing experience, with at least 4 years leading integrated campaigns at a senior level in premium, luxury or lifestyle categories
- Proven track record of building and running 360 campaigns that have moved both brand metrics and commercial performance
- Multi-brand or house-of-brands experience
- Strong creative instinct paired with sharp commercial judgement
- Experience leading teams and agencies, with a track record of developing talent
- International outlook; launched campaigns across UK, US, Australia or comparable markets
- Deeply collaborative, calm under pressure, and comfortable in a fast-moving, design-led environment
- Confident and experienced using AI, including Claude, ChatGPT and Gemini, across channels and platforms
- Travel, fashion, lifestyle, hospitality or DTC premium category background preferred
- Experience working across UK, US and Australian markets simultaneously preferred
Benefits
Comp & perks- 33 days paid leave inclusive of Bank Holidays
- Health cash plan provided by Medicash
- Pension and pension advice
- Life insurance
- Discretionary company bonus
- Enhanced family leave for both primary and secondary careers
- Antler allowance and discount
- Charlie HR perks
- Local discounts and cashback on various high street brands