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Chapter Lead, Growth Marketing
AP Recruiters & Associates. Provide functional leadership and support the development of a team of four Growth Specialists .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital Growth Marketing and Performance Marketing, with a strong focus on data-driven strategies and modern marketing technologies. Proficient in optimizing user engagement and retention through advanced measurement methods and CRM automation.
Highest-signal resume keywords
Digital Growth MarketingPerformance MarketingCRM AutomationIncrementality TestingFluency in German and English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data-Driven ExperimentationUser Retention OptimizationLifecycle Flow DevelopmentA/B TestingAttribution-Independent Performance Measurement
Soft Skills
Functional LeadershipMentoring
Tools & Technologies
BrazeSegmentGoogle Tag ManagerCustomer Data Platforms
Industry Keywords
MarTechE-CommerceTech SettingMarketing Mix ModelingIncremental Uplift
About the role
Key responsibilities & impact- Provide functional leadership and support the development of a team of four Growth Specialists
- Establish best practices for data-driven experimentation
- Further develop and optimize the use of the MarTech stack
- Optimize user retention, lifecycle flows, and first-party data levers
- Identify organic platform opportunities and develop data-driven CRM flows
- Increase user engagement and activity
- Establish advanced measurement methods such as incremental uplift, geo-experiments, LTV/CAC analysis, and Marketing Mix Modeling
- Demonstrate the business impact of marketing activities
- Collaborate with Product, Data, and Business Units to implement holistic growth strategies
Requirements
What you’ll need- Several years of substantial experience in digital Growth Marketing, Performance Marketing, or a MarTech environment—ideally in a dynamic digital, e-commerce, or tech setting
- Initial experience providing functional or people leadership, or mentoring marketing or analytics teams
- In-depth understanding of modern marketing technologies, such as Braze, Segment, Google Tag Manager, and Customer Data Platforms
- Experience with CRM automation
- Strong affinity for numbers and data
- Experience with incrementality testing, A/B testing, and attribution-independent performance measurement
- Fluency in German and English (C1 level) is mandatory
Benefits
Comp & perks- Modern working environment
- Strong focus on knowledge sharing and individual development opportunities
- Excellent centrally located office in Vienna
- Flexible home-office options
- Many team activities