Senior Product Manager

Apellis Pharmaceuticals

. Lead creation and execution of patient-centric brand strategies, omnichannel engagement campaigns, and educational resources .

Posted 11/2/2026full-timeUnited StatesSenior💰 $147,000 - $196,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing patient-centric brand strategies and omnichannel engagement campaigns within the biotech and pharmaceutical sectors. Proficient in managing marketing budgets, leading cross-functional teams, and navigating regulatory environments to drive successful patient-facing initiatives.

Highest-signal resume keywords

Biotech/Pharma Marketing ExperiencePatient-Centric Brand Strategy DevelopmentVeeva ProficiencyStrong Communication SkillsMatrix Environment Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Strategy DevelopmentOmnichannel Engagement CampaignsDigital Strategy DevelopmentTactical Measurement PlansBudget AdministrationStakeholder Strategy DevelopmentPatient Programs DevelopmentMedia PlanningHigh Science Data InterpretationField Execution Strategy

Soft Skills

Strong CommunicationInfluencing SkillsEntrepreneurial SpiritAbility to Manage AmbiguityIntegrity

Tools & Technologies

Veeva

Industry Keywords

BiotechPharmaceuticalEye CarePatient EngagementRegulatory ComplianceSales ExperienceCustomer-Facing RolesMarketing Budget ManagementAgency PartnershipPatient Ambassador Content

About the role

Key responsibilities & impact

Lead creation and execution of patient-centric brand strategies, omnichannel engagement campaigns, and educational resources
Work closely with the US Patient Brand Lead to align initiatives with brand strategy
Lead development of personal and non-personal tactics, including patient programs, patient ambassador content, live social media events, social media content, digital assets, media planning, and print
Drive US brand planning, including stakeholder strategies and budget development
Help define and execute the vision and plan for US marketing
Manage multiple agencies executing the marketing plan
Develop field execution strategy for patient-facing initiatives with training, sales, and patient services leadership
Develop multi-channel/digital strategy and measurement plan
Develop tactical measurement plans and actions based on metrics
Support POA strategy and execution
Administer the US marketing budget
Work closely with regulatory, legal, and compliance teams

Requirements

What you’ll need

Bachelor's degree required
5+ years of biotech/pharma marketing experience
Eye care experience a plus
Experience in sales or customer-facing roles
Passion for understanding and championing the needs of people treating, and living with diseases
Proficiency or comfort with high science data and ability to convert it into promotional messaging
Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity
History of success leading in a matrix environment and with agency partners
Entrepreneurial spirit and drive to embrace innovation and develop creative, well-reasoned solutions
Demonstrated integrity, including understanding of relevant rules and regulations
Strong communication skills with ability to influence across functions and varying organizational levels
Proficiency in Veeva
Willingness to travel domestically up to 30% of the time
Willingness to attend events outside of business hours, including occasional weekends and evenings

Benefits

Comp & perks

401(k) plan with company match
Inclusive family building benefits
Flexible time off
Summer and winter shutdowns
Paid family leave
Disability insurance
Life insurance
Comprehensive benefits package