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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong technical aptitude in robotics and industrial automation, with the ability to effectively communicate complex technical concepts to diverse audiences. Proven track record in B2B sales, including outbound prospecting, pipeline management, and delivering compelling product demonstrations.
Highest-signal resume keywords
Technical Inside Sales ExperienceProven Track Record of Meeting Sales TargetsStrong Virtual Selling SkillsExperience with CRM PlatformsHands-On Familiarity with Robotic Systems
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B SalesOutbound ProspectingTechnical DiscoverySolution-Based Consultative SellingQuoting ToolsSales ForecastingPipeline ManagementTechnical Feasibility AssessmentProduct DemonstrationsLead Qualification
Soft Skills
Exceptional Verbal CommunicationPersuasive Presentation SkillsRelationship BuildingNegotiation SkillsInfluencing Stakeholders
Tools & Technologies
HubSpotSalesforceMarketing Automation ToolsSales Engagement ToolsAccount-Based Marketing Tools
Industry Keywords
RoboticsIndustrial AutomationMachine VisionAdvanced ManufacturingEngineeringMechatronicsPLCAI-Based Machine VisionTier 1 ManufacturersTier 2 Manufacturers
About the role
Key responsibilities & impact- Identify, research, and engage new prospects across the Value Account segment through outbound calls, email, LinkedIn, and targeted campaigns.
- Generate new pipeline and meet weekly targets for conversations, qualified opportunities, and virtual demonstrations.
- Qualify and convert marketing-generated leads into active opportunities.
- Manage and grow a book of mid-sized Value Accounts across North America.
- Build relationships with decision-makers in engineering, operations, and purchasing.
- Identify expansion opportunities within existing accounts.
- Develop working knowledge of Apera’s AI vision products, robotic applications, and integration requirements.
- Lead technical discovery and assess application fit and technical feasibility.
- Deliver virtual product demonstrations and answer first-line technical questions.
- Prepare, send, and manage quotes and proposals.
- Present to engineering, operations, and executive audiences; handle objections, negotiate, and close deals.
- Partner with Marketing on segments, account lists, campaigns, webinars, trade shows, and events.
- Maintain pipeline and accurate CRM forecasts; track deal progress and opportunity health.
- Coordinate with engineering and applications teams on technical evaluations.
- Provide customer feedback to product teams and ensure smooth handoff to delivery and customer success post-sale.
Requirements
What you’ll need- 3+ years of experience in technical inside sales or full-cycle B2B sales, ideally in robotics, industrial automation, machine vision, or advanced manufacturing.
- Strong technical aptitude, with a proven ability to quickly learn complex technical products and discuss them credibly with engineers and integrators.
- Exceptional verbal, written, and presentation skills; able to communicate in a compelling, persuasive way and influence stakeholders at every level.
- Ability to simplify complex technical concepts into clear customer value and a compelling business case.
- Demonstrated success in proactive outbound prospecting and self-generated pipeline.
- Proven track record of meeting or exceeding sales targets.
- Experience working closely with Marketing, including lead follow-up and campaign-driven selling.
- Strong virtual selling skills, including conducting live product demos and solution-based consultative selling.
- Experience with quoting tools and CRM platforms (HubSpot, Salesforce, etc.).
- Degree or diploma in Engineering, Mechatronics, or a related technical field is strongly preferred; a Business degree with demonstrated technical sales experience will also be considered.
- Hands-on familiarity with robotic systems, industrial automation, PLCs, or AI-based machine vision.
- Prior experience in an applications engineering, field service, or technical support role before moving into sales.
- Experience selling to Tier 1 or Tier 2 manufacturers in sectors like automotive, packaging, or logistics.
- Experience with marketing automation, sales engagement, or account-based marketing tools.
Benefits
Comp & perks- Competitive salary
- Equity for every employee