Growth Marketing Specialist

Apertera (formerly Alexa Translations)

. Plan and execute campaigns that generate qualified leads and business opportunities .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B growth marketing and demand generation, with a strong focus on campaign execution across Google Ads and LinkedIn Ads. Proficient in SEO, email marketing, and leveraging marketing analytics to drive qualified leads and revenue growth.

Highest-signal resume keywords

B2B Growth MarketingGoogle Ads Campaign ManagementLinkedIn Ads Campaign ManagementSEO and Keyword ResearchMarketing Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationEmail MarketingLanding Page OptimizationConversion Path ImprovementABM Campaign ExecutionPerformance MarketingFunnel Performance TrackingAI Tools for Campaign ExecutionCRM PlatformsMarketing Automation

Soft Skills

CuriosityCommercial MindednessAttention to DetailEnthusiasm for Building

Tools & Technologies

HubSpotGoogle AdsLinkedIn Ads

Industry Keywords

SaaSTechnologyB2B EnvironmentLegal IndustryFinancial ServicesSecuritiesRegulated Industry

About the role

Key responsibilities & impact

Plan and execute campaigns that generate qualified leads and business opportunities
Build and optimize paid campaigns across Google Ads and LinkedIn Ads
Support ABM programs through target-account research, buyer signals, and personalized campaigns
Improve email campaigns for subscribers, past leads, and previous clients
Help build referral and partner growth programs, including client referral initiatives
Conduct keyword research and strengthen organic search presence
Explore visibility across AI-powered search, including AEO and GEO
Review website performance and improve landing pages, forms, CTAs, and conversion paths
Test new audiences, messaging, offers, and channels
Track performance from lead through opportunity and revenue
Collaborate with Marketing, Sales, Content, Design, and Web/MarTech teams
Identify what to scale, improve, or stop

Requirements

What you’ll need

3 to 5 years of experience in B2B growth marketing, demand generation, digital marketing, or performance marketing
Experience ideally in SaaS, technology, or another B2B environment
Experience in legal, financial services, securities, or another regulated industry is an asset but not required
Experience with Google Ads and/or LinkedIn Ads
B2B campaign execution
SEO and keyword research
Landing pages and conversion paths
Email marketing and nurture campaigns
Marketing analytics and funnel performance
CRM and marketing automation platforms such as HubSpot
Connecting marketing activity to qualified leads, pipeline, or revenue
Testing new ideas and using results to improve performance
Using AI tools for research, analysis, or campaign execution
Experience with ABM, target-account campaigns, referral programs, or website conversion is a strong asset
Curiosity, commercial mindedness, attention to detail, and enthusiasm for building

Benefits

Comp & perks

Comprehensive health insurance including vision, dental, complementary therapies, and overall well-being support, covered 100% by Apertera for the employee
Birthday off
6 personal/sick days
Essential technology and equipment, including laptops, monitors, keyboards, mice, and headsets
Remote work
Role-specific training
In-house learning opportunities
Access to thousands of courses from leading universities and companies through a learning partner
Access to AI tools and resources
Supportive and collaborative team culture
Team Recognition & Action Awards
Employee Referral Program with rewards