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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong creative instincts and the ability to transform insights into structured hooks, angles, and formats for effective ad content. Proficient in analyzing performance metrics to inform creative decisions and maintain organized creative systems.
Highest-signal resume keywords
Creative Brief WritingContent Creation for TikTok and Instagram ReelsPerformance Analysis (CTR, Hook Rate, Conversions)Script and Caption WritingOrganizational Skills for Creative Assets
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationScript WritingCaption WritingPerformance AnalysisCreative Brief DevelopmentAd Tagging and OrganizationHook and Angle DevelopmentData-Driven Decision MakingTrend AnalysisCreative System Maintenance
Soft Skills
Clear CommunicationAttention to DetailCuriosity about Internet CultureOpenness to LearningCreative Instincts
Industry Keywords
Creative ProductionSocial Media ContentPerformance MarketingAd AnalysisSwipe Files
About the role
Key responsibilities & impact- Build and maintain banks of hooks, angles, scripts, and creative references
- Collect, tag, and organise high-performing ads, videos, and formats from TikTok, Instagram Reels, and other platforms
- Maintain swipe files and inspiration libraries
- Turn raw inspiration into structured hooks, angles, formats, and hypotheses
- Help write and structure creative briefs for ads and content
- Turn insights and performance signals into creative hypotheses
- Articulate the hook, angle, and emotional or functional driver behind concepts
- Review creative performance with the performance team
- Analyse CTR, hook rate, hold rate, and conversions to identify patterns
- Feed learnings into subsequent briefs and ideas
- Organise assets, scripts, captions, and references for creative production
- Assist with hooks, captions, scripts, and variations
- Maintain clean and usable creative systems, folders, and documentation
- Work closely with the Creative Manager and wider creative and performance teams across client accounts
Requirements
What you’ll need- No prior agency or paid media experience required
- Experience creating TikToks, Reels, memes, or other content is relevant
- Experience writing scripts, captions, threads, or hooks is relevant
- Experience running a personal or niche account is relevant
- Experience building swipe files or analysing ads is relevant
- Experience with creative side projects is relevant
- Good writing and language-refinement skills
- Strong creative instincts and openness to learning quickly
- Comfortable using numbers to inform creative decisions
- Strong curiosity about internet culture, trends, and formats
- Attention to quality and iteration
- Clear communication and willingness to share a point of view
- Must be able to work in a UK timezone
Benefits
Comp & perks- Remote-first work from anywhere while working UK timezone hours
- Meaningful connections with the team in London from time to time
- Inspiring team sessions, conversations, food, and events
- Close support and early responsibility
- Learning and development in creative briefing, testing, iteration, performance collaboration, creative systems, taste, judgement, and confidence
- Potential progression into Creative Manager or Creative Designer paths
