Creative Lead

Aperture

. Lead and develop Aperture’s Creative Strategists .

Posted 9/19/2026full-timeRemote • United Kingdom, Portugal, Italy, Turkey, SpainSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading creative strategy and performance-driven creative work, with a strong focus on copywriting, client communication, and leveraging AI for creative processes. Possesses a deep understanding of customer psychology and emerging trends to drive impactful creative solutions.

Highest-signal resume keywords

Creative Strategy LeadershipCopywriting SkillsPerformance Creative ExperienceClient-Facing CommunicationAI Utilization in Creative Workflow

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingCreative StrategyPerformance AnalysisExperimentationCustomer PsychologyTrend AnalysisCreative ExperimentationData-Driven Decision MakingMessaging DevelopmentContent Creation

Soft Skills

Attention to DetailStrategic ThinkingAnalytical ThinkingTeam ManagementCommunication Skills

Tools & Technologies

AI ToolsMetaTikTokUGCShort-Form Creative

Industry Keywords

DTCPerformance-Driven BusinessesInternet CultureEmerging TrendsCustomer Research

About the role

Key responsibilities & impact

Lead and develop Aperture’s Creative Strategists
Lead senior creative conversations with clients
Set the standard for creative strategy, copy and briefing
Write and edit hooks, scripts, headlines and messaging
Use AI to improve research, ideation, analysis and iteration
Build clear hypotheses and structured creative experiments
Review performance and turn results into the next round of ideas
Raise the quality bar across UGC, video, static and creator-led work
Build systems for capturing learnings and improving creative over time
Spot trends, behaviours and cultural shifts early and judge their relevance
Turn customer research, jobs to be done and performance data into strong creative angles
Work closely with Pod Leads and Growth teams to connect creative with wider performance
Lead Aperture’s performance creative function and raise the standard of creative work across the company

Requirements

What you’ll need

Excellent attention to detail
Exceptional copywriting skills
Strong strategic and analytical thinking
Strong client-facing communication skills
Active use of AI in your creative workflow
Experience managing and developing creative people
Deep familiarity with internet culture and emerging trends
Strong experience in performance creative or creative strategy
Strong understanding of experimentation and performance data
Deep understanding of customer psychology and jobs to be done
Excellent knowledge of Meta, TikTok, UGC and short-form creative
Must be able to work in a UK timezone
Experience in apps, subscriptions, DTC or other performance-driven businesses is a strong plus

Benefits

Comp & perks

Remote-first work arrangement
Work from wherever you’re most productive
Regular collaboration, team sessions, client work and in-person meetups
Company retreats, events, conferences and working sessions around the world
Travel to team meetups is covered