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Senior GEO, AEO, SEO Manager
Apex Group Ltd. Define and brief an integrated SEO, GEO, and AEO strategy to the AEO/SEO agency .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO, AEO, and GEO strategies, with a strong focus on technical SEO, content optimisation, and AI visibility. Proven ability to manage agency relationships, deliver measurable organic growth, and translate data into actionable insights.
Highest-signal resume keywords
Technical SEOOrganic Search GrowthGoogle AnalyticsStakeholder ManagementAI Visibility Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEO StrategyContent OptimisationKeyword StrategyTechnical AuditsLink-Building CampaignsSchema ImplementationCore Web VitalsEntity OptimisationData AnalysisPrompt Engineering
Soft Skills
Analytical MindsetStrategic ThinkingCommunication SkillsInfluencing SkillsAdaptability
Tools & Technologies
Google AnalyticsSearch ConsoleSEMrushAhrefs
Industry Keywords
SEOAEOGEOAI VisibilityNLP ConceptsDigital Marketing Trends
About the role
Key responsibilities & impact- Define and brief an integrated SEO, GEO, and AEO strategy to the AEO/SEO agency
- Manage AEO and SEO agency relationships and ensure strategic objectives, plans, timelines, and reporting are delivered
- Develop a roadmap aligned with traffic, pipeline, and revenue goals
- Own organic and AI-search channel performance end-to-end
- Act as subject matter expert on evolving search trends and AI visibility
- Optimise brand visibility in AI-generated responses and answer engines
- Develop prompt monitoring frameworks across AI tools
- Improve AI citation rate, share-of-model visibility, and sentiment and positioning in AI responses
- Structure content to be AI-readable, extractable, and authoritative
- Lead semantic SEO, entity optimisation, structured data, schema, and LLM content interpretation initiatives
- Lead technical SEO, on-page optimisation, off-site authority building, keyword and intent analysis
- Oversee technical audits, content optimisation, and link-building campaigns
- Monitor algorithm updates and adapt strategy
- Partner with content teams on answer-first, structured, conversational content, landing pages, and knowledge assets
- Define SEO, GEO, and AEO KPIs and build reporting dashboards for leadership
- Translate data into actionable growth opportunities
- Work with web administration on technical SEO and AI optimisations
- Collaborate with marketing, PR, content, product, and brand teams to improve authority and discoverability
Requirements
What you’ll need- 8–10+ years in SEO / organic search or growth marketing roles
- Proven experience delivering measurable organic growth
- Strong knowledge of technical SEO, including site architecture, schema, and Core Web Vitals
- Knowledge of keyword strategy and content optimisation
- Hands-on experience with Google Analytics, Search Console, SEMrush, and Ahrefs
- Strong analytical mindset with data-driven decision-making
- Strategic thinking with strong commercial awareness
- Excellent stakeholder management and communication skills
- Ability to influence cross-functional teams
- Curiosity, adaptability, and awareness of digital marketing trends
- Experience with GEO / AEO / LLM optimisation (desirable)
- Knowledge of AI visibility tools (desirable)
- Understanding of how AI systems retrieve, interpret, and cite content (desirable)
- Familiarity with prompt engineering and testing frameworks, structured data and entity-based SEO, and NLP concepts (desirable)