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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in partner development and channel sales, with a strong focus on building relationships and managing partner enablement processes. Proficient in utilizing partner management tools and frameworks to drive partner activation and success.
Highest-signal resume keywords
Partner DevelopmentChannel SalesProgram ManagementCommunication SkillsPartner Certification
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Partner QualificationPipeline ManagementPartner Scoring FrameworksPartner EnablementGTM/RevOps Experience
Soft Skills
Relationship BuildingStrong Qualification Instincts
Tools & Technologies
HubSpotSalesforcePartnerStackCrossbeam
Industry Keywords
B2B SaaSPartner ManagementActivation PlansCustomer ReferralsEcosystem Research
Tech Stack
Tools & technologiesApollo
About the role
Key responsibilities & impact- Own the partner development motion end to end, from identifying high-potential partners through certification, enablement, and first activation
- Source partners through inbound applications, customer referrals, ecosystem research, and partner nominations
- Score and prioritize candidates against Apollo's Ideal Partner Profile
- Build and maintain a live cultivation list of 40–60 active partners
- Determine each partner's segment, specialization, ICP, and delivery model
- Identify partners with a genuine Apollo-centered motion
- Drive partners through Apollo's certification curriculum and onboarding
- Help partners package an Apollo offer, referral motion, or delivery service
- Prepare partners for their first live customer conversation
- Drive qualified referrals, registered opportunities, or managed customers as first activation events
- Track progress using shared activation plans with clear gates and goals
- Maintain a consistent partner cadence and accountability
- Recommend promotion to the named-partner program, scaled/automated nurture, or deprioritization
- Collaborate with Partner Operations on data quality and reporting
- Collaborate with Partner Marketing on segment-specific enablement and recruitment campaigns
- Help build and define Apollo's partner acquisition-to-activation playbook
Requirements
What you’ll need- 5+ years of experience in partner development, channel sales, business development, or a related partnerships role, ideally in B2B SaaS
- Track record building relationships with agencies, consultancies, or solution-provider partners from first contact through onboarding
- Comfortable running a structured, multi-stage pipeline across a high-volume book of accounts (40+)
- Strong qualification instincts, able to separate a partner's real potential from surface-level interest
- Excellent program-management skills
- Clear, confident communication skills to enable and certify both non-technical and technical partners
- Experience within the HubSpot or Salesforce agency/partner ecosystems preferred
- Experience with partner/channel scoring or qualification frameworks preferred
- Familiarity with partner-management or PRM tooling such as PartnerStack or Crossbeam preferred
- Background operating in a GTM/RevOps ecosystem, or with agencies that build on sales-engagement or data platforms preferred
- Experience designing or running a partner certification/enablement curriculum preferred
Benefits
Comp & perks- Equity
- Company bonus or sales commissions/bonuses
- 401(k) plan
- At least 10 paid holidays per year
- Flex PTO
- Parental leave
- Employee assistance program
- Wellbeing benefits
- Global travel coverage
- Life/AD&D/STD/LTD insurance
- FSA/HSA
- Medical, dental, and vision benefits
- Resources, support, and autonomy to own your role and make a real impact
- Cross-departmental collaboration and growth support
