Performance Marketing, Marketing Operations Manager

Appen

. Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and account-based marketing programs .

Posted 10/30/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing paid media campaigns across platforms such as LinkedIn Ads and Google Ads, with strong skills in HubSpot administration and marketing automation. Proven ability to analyze performance metrics, build attribution models, and enhance lead management processes in a B2B technology environment.

Highest-signal resume keywords

Paid Media Campaign ManagementHubSpot AdministrationAccount-Based Marketing (ABM)Attribution Model DevelopmentB2B Performance Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

LinkedIn AdsGoogle AdsMarketing AutomationLead ScoringAudience SegmentationData AnalysisSQLBusiness Intelligence ToolsA/B TestingPerformance Reporting

Soft Skills

Analytical ThinkingAttention to DetailProactive ApproachResults-Oriented MindsetAbility to Manage Competing Priorities

Tools & Technologies

HubSpotSalesforceLooker StudioTableauEmail Marketing Compliance Tools

Certifications & Qualifications

HubSpot CertificationGoogle Ads CertificationLinkedIn Marketing Certification

Industry Keywords

B2B MarketingPerformance MarketingMarketing OperationsSaaSIntent Data

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and account-based marketing programs
Manage paid media budgets, including allocation, pacing, and performance against pipeline goals
Build targeted and retargeting audiences using account insights and intent data
Monitor CPL, cost per SQL, and pipeline contribution through A/B testing and performance reporting
Manage HubSpot operations, including workflows, forms, lead scoring, lifecycle stages, and marketing automation
Improve lead routing, Sales handoffs, and data quality
Maintain UTM tracking standards and build attribution models and full-funnel dashboards
Oversee marketing technology integrations and email marketing compliance with GDPR, CAN-SPAM, and CASL
Partner with Sales and Marketing to improve campaign performance, lead management, and reporting accuracy
Report to the Director of Demand Generation
Within the first 90 days, take ownership of paid media programs, identify campaign improvements, establish performance benchmarks, improve lead routing and scoring, and deliver reliable reporting dashboards

Requirements

What you’ll need

3–5 years of experience in B2B performance marketing and marketing operations, ideally in a technology or SaaS environment
Hands-on expertise with LinkedIn Ads and Google Ads, including campaign management, optimization, and budget ownership
Strong HubSpot administration skills, including marketing automation, lead scoring, workflows, and lifecycle management
Familiarity with account-based marketing (ABM), intent data, and audience segmentation
Proven ability to analyze marketing performance, build attribution models, and report on funnel and pipeline metrics
Practical experience using AI tools to improve everyday marketing workflows, efficiency, and campaign execution
Strong attention to detail, analytical thinking, and ability to manage competing priorities independently
Proactive, results-oriented approach with willingness to test, learn, and continuously improve
Experience in AI, machine learning, data, or related technology industries
Familiarity with Salesforce administration or CRM integrations
Knowledge of SQL or business intelligence tools such as Looker Studio or Tableau
HubSpot, Google Ads, or LinkedIn Marketing certifications

Benefits

Comp & perks

Permanent - Regular Full-time employment
Remote work flexibility
Tools, resources, and development opportunities to build capability over time
Culture of innovation, collaboration, and excellence
Opportunity to work on complex challenges shaping the future of AI across industries and geographies