Performance Marketing, Marketing Operations Manager

Appen

. Drive paid media performance and manage marketing systems supporting company growth .

Posted 10/30/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B performance marketing and marketing operations, with a strong focus on campaign execution, budget optimization, and HubSpot administration. Proficient in leveraging AI tools and data analytics to enhance marketing workflows and performance metrics.

Highest-signal resume keywords

B2B Performance MarketingHubSpot AdministrationLinkedIn Ads ManagementGoogle Ads OptimizationAccount-Based Marketing (ABM)

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ManagementBudget OptimizationLead ScoringAttribution ModelsAudience SegmentationA/B TestingData AnalysisMarketing AutomationSQLPerformance Reporting

Soft Skills

Attention to DetailAnalytical ThinkingProactive ApproachResults-OrientedAbility to Manage Competing Priorities

Tools & Technologies

HubSpotSalesforceLooker StudioTableauEmail Marketing Compliance

Certifications & Qualifications

HubSpot CertificationGoogle Ads CertificationLinkedIn Marketing Certification

Industry Keywords

AIMachine LearningSaaSMarketing TechnologyGDPR Compliance

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Drive paid media performance and manage marketing systems supporting company growth
Report to the Director of Demand Generation
Own campaign execution, budget optimization, and HubSpot operations
Reach AI research labs and enterprise AI teams
Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and ABM programs
Manage paid media budgets, including allocation, pacing, and performance against pipeline goals
Build targeted and retargeting audiences using account insights and intent data
Monitor CPL, cost per SQL, and pipeline contribution through A/B testing and performance reporting
Manage HubSpot workflows, forms, lead scoring, lifecycle stages, and marketing automation
Improve lead routing, Sales handoffs, and data quality
Maintain UTM tracking standards and build attribution models and full-funnel dashboards
Oversee marketing technology integrations and email marketing compliance with GDPR, CAN-SPAM, and CASL
Partner with Sales and Marketing to improve campaign performance, lead management, and reporting accuracy
Establish performance benchmarks, improve lead routing and scoring, and deliver reliable reporting dashboards

Requirements

What you’ll need

3–5 years of experience in B2B performance marketing and marketing operations, ideally in a technology or SaaS environment
Hands-on expertise with LinkedIn Ads and Google Ads, including campaign management, optimization, and budget ownership
Strong HubSpot administration skills, including marketing automation, lead scoring, workflows, and lifecycle management
Familiarity with account-based marketing (ABM), intent data, and audience segmentation
Proven ability to analyze marketing performance, build attribution models, and report on funnel and pipeline metrics
Practical experience using AI tools to improve everyday marketing workflows, efficiency, and campaign execution
Strong attention to detail, analytical thinking, and ability to manage competing priorities independently
Proactive, results-oriented approach with willingness to test, learn, and continuously improve
Experience in AI, machine learning, data, or related technology industries
Familiarity with Salesforce administration or CRM integrations
Knowledge of SQL or business intelligence tools such as Looker Studio or Tableau
HubSpot, Google Ads, or LinkedIn Marketing certifications

Benefits

Comp & perks

Permanent - Regular Full-time
Remote work flexibility
Tools, resources, and development opportunities to build capability
Culture of innovation, collaboration, and excellence
Opportunity to work on complex challenges shaping the future of AI across industries and geographies
Work alongside talented people in a culture valuing humility over ego