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Marketing Campaign Co-op
Appficiency Inc.. Write and edit blog posts, social media content, email campaigns, and landing pages .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content creation and editing across various platforms, with a strong understanding of SEO principles and analytics tools to drive engagement and improve lead generation.
Highest-signal resume keywords
Content Management SystemsSEO PrinciplesGoogle AnalyticsEmail Marketing ToolsA/B Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Blog WritingSocial Media Content CreationKeyword ResearchData AnalysisCompetitive Research
Soft Skills
CollaborationBrand Voice ConsistencyCommunication
Tools & Technologies
WordPressWebflowSEMrushAhrefsCanvaFigmaAdobe Creative SuiteHubSpotMailchimpGoogle Sheets
Industry Keywords
Content StrategyMarketing FunnelsCustomer JourneysLead GenerationCampaign Metrics
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Write and edit blog posts, social media content, email campaigns, and landing pages
- Support content planning by researching topics, keywords, and industry trends
- Help maintain a consistent brand voice across all marketing channels
- Collaborate with designers and marketers to align content with campaign goals
- Analyze content performance across channels, including open rates, CTRs, and engagement
- Track website traffic, user behavior, and campaign metrics using tools such as Google Analytics
- Assist in creating dashboards and reports to communicate marketing results
- Support A/B testing of subject lines, copy, and page layouts
- Provide insights to inform content strategy and improve lead generation
- Conduct competitive research and audience analysis to guide messaging
Requirements
What you’ll need- Familiarity with content management systems such as WordPress or Webflow
- Experience writing or editing for a blog, newsletter, or social media account
- Understanding of SEO principles and keyword research tools such as SEMrush or Ahrefs
- Basic design skills in Canva, Figma, or Adobe Creative Suite
- Exposure to email marketing tools such as HubSpot, Mailchimp, or Customer.io
- Comfortable using Excel or Google Sheets for data organization and light analysis
- Experience with Google Analytics, Looker Studio, or similar analytics platforms
- Knowledge of marketing funnels and customer journeys
- Interest in learning marketing automation and CRM platforms
- Previous internship or volunteer experience in a marketing or communications role
Benefits
Comp & perks- Learning and career opportunities
- Opportunities to learn, innovate, and lead
- Opportunities to work with international teams and clients
- Equal opportunity employer
- Co-op work experience and hands-on professional development