Senior Business Development Manager, Sports & Media

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. Drive growth for APPLY's Sports & Media vertical .

Posted 10/8/2026full-timeRemote • Canada, United StatesSenior💰 CA$140,000 - CA$190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in business development and account-based marketing, with a strong ability to build strategic relationships and manage the full sales cycle. Proficient in utilizing AI tools for research and outreach personalization while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Business DevelopmentAccount-Based MarketingSales Cycle ManagementStrategic Relationship BuildingAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SalesAccount-Based MarketingPipeline ReportingProposal DevelopmentDeal QualificationMarket ResearchAccount IntelligenceOutreach Sequence DesignEvent Strategy ExecutionCRM Management

Soft Skills

StorytellingWriting SkillsCreativityResourcefulnessOrganizational Skills

Tools & Technologies

HubSpotCommon RoomApolloGoogle CloudAI Tools

Industry Keywords

SportsMediaEntertainmentSponsorshipFan ExperienceMedia RightsConsultancyAgencyTechnology FirmGTM

Tech Stack

Tools & technologies

ApolloCloud

About the role

Key responsibilities & impact

Drive growth for APPLY's Sports & Media vertical
Independently develop target accounts and originate opportunities
Build and maintain account intelligence briefs and target account trackers
Monitor trigger events and identify engagement opportunities
Design and execute personalized account-based outreach sequences
Collaborate with marketing on campaigns, events, and content assets
Create bespoke outreach materials, research briefs, decks, and leave-behinds
Support industry event strategy and execution
Qualify and schedule introductory and discovery calls
Prepare pre-call intelligence packages and talking-point briefs
Attend calls, track next steps, and execute follow-up
Manage and evolve a vertical/territory sales plan
Qualify opportunities and support deal qualification
Coordinate co-sell opportunities with APPLY partners including Google Cloud, Contentful, and Twilio
Assist with proposals, pitches, and RFP responses
Coordinate proposal logistics and internal alignment
Maintain CRM hygiene, pipeline reporting, and deal status updates
Lead pursuits from initial engagement through close
Build sustainable pipeline and close $3M+ in new revenue in the first full year

Requirements

What you’ll need

5+ years of experience in business development, sales, ABM, or a GTM-adjacent role
Experience ideally at a consultancy, agency, technology firm, or in the sports/media industry
Exposure to a full sales cycle is strongly preferred
Familiarity with account-based marketing principles and tools
Experience in or genuine passion for sports, entertainment, media, or live experiences
Working knowledge of AI tools and agentic workflows
Ability to build strategic relationships and rapport
Strong storytelling and writing skills
Ability to research deeply and identify opportunities
Creative, resourceful, organized, and systems-oriented
Ability to work in ambiguity and build structure
Ability to collaborate with senior sellers, operations, and marketing
Interest in selling, consulting, and eventually owning a territory
AI tools for research, content creation, or outreach personalization are nice to have
Familiarity with sports tech, sponsorship, fan experience, or media rights is nice to have
Exposure to Google Cloud or technology partner ecosystems is nice to have
Experience with HubSpot, Common Room, Apollo, or similar GTM platforms is nice to have

Benefits

Comp & perks

Modern tools, systems and approaches
International brand engagements with global impact
Inclusive and safe work environment
Generous training budgets and mentorship
AI and strategic upskilling opportunities
Flexible personal time off (PTO)
Customizable extended health and dental plan
Flexible work arrangements: remote, in-office, or blended
Equal opportunity and inclusive workplace