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AppNation

Marketing Manager

AppNation

. Drive the growth of a flagship AI-powered mobile translation app .

Posted 10/2/2026full-timeIstanbul • TurkeyMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in user acquisition strategies for mobile apps, with a focus on optimizing campaigns across various platforms such as Google Ads and Apple Search Ads. Strong analytical skills are essential for interpreting data and driving growth decisions.

Highest-signal resume keywords
User Acquisition Campaign ManagementGoogle Ads ExpertiseApple Search Ads ProficiencyAnalytical SkillsCreative Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
User AcquisitionMobile AttributionPerformance MarketingASOCampaign OptimizationData AnalysisBudget ManagementGrowth Funnel OptimizationRetention MetricsROAS
Soft Skills
Strong Communication SkillsCollaboration
Tools & Technologies
AppsFlyerAdjustAppLovin
Industry Keywords
Mobile AppsIOSAndroidMulti-Channel CampaignsCreative Team CollaborationGrowth Strategies

Tech Stack

Tools & technologies
AndroidiOS

About the role

Key responsibilities & impact
  • Drive the growth of a flagship AI-powered mobile translation app
  • Plan, execute, and optimize multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok, and other growth platforms
  • Drive Apple Search Ads performance and contribute to ASO efforts, aligning paid and organic strategies
  • Shape ad concepts and messaging with the Creative team, define hypotheses, and turn performance insights into improvements
  • Analyze campaign performance using MMPs such as AppsFlyer and Adjust, dashboards, ROAS, LTV, and retention metrics
  • Own the growth funnel from install to subscription, optimizing long-term revenue and monetization
  • Collaborate with Product, Creative, and Data teams to improve user experiences and business outcomes
  • Build platform partnerships and explore new channels, strategies, and experiments for scalable growth

Requirements

What you’ll need
  • 3+ years of experience managing user acquisition campaigns for mobile apps across iOS and Android
  • Proven expertise with Google Ads, Apple Search Ads, Meta, and TikTok Ads
  • Hands-on experience with Apple Search Ads and/or ASO is strongly preferred
  • Solid understanding of mobile attribution, SKAN, and performance marketing principles
  • AppLovin and Web-to-App experience are a plus
  • Strong analytical skills and ability to interpret data, identify opportunities, and turn insights into growth decisions
  • Experience developing creative strategies and collaborating with design teams to improve ad performance
  • Ability to manage budgets, prioritize tasks, and scale multiple products
  • Fluent in English
  • Strong communication skills

Benefits

Comp & perks
  • Competitive compensation
  • Private health insurance
  • Meal support
  • Commute support
  • Relocation support
  • Flexible working options
  • Opportunities to lead projects and shape technical decisions
  • Opportunities for professional growth in a fast-moving AI-first environment