Mid-Level Creative Copywriter

Approach Comunicação

. Develop creative concepts and communication platforms for campaigns and projects.

Posted 9/19/2026full-timeBelo Horizonte • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative writing, campaign development, and content production across various formats. Proficient in utilizing AI tools for research and ideation while ensuring alignment with brand messaging and tone.

Highest-signal resume keywords

Creative WritingCampaign DevelopmentProficiency In PortugueseAI Tools For Content ProductionStorytelling

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative WritingCampaign DevelopmentScriptwritingContent ProductionNarrative Development

Soft Skills

OrganizationAutonomyCollaboration

Tools & Technologies

AI Tools

Industry Keywords

CommunicationsConsumer Behavior360° CampaignsCorporate Communications

About the role

Key responsibilities & impact

Develop creative concepts and communication platforms for campaigns and projects.
Write copy and content for a variety of online and offline formats and channels.
Collaborate with Art Direction to develop concepts, key visuals (KVs), and campaigns.
Develop scripts, narratives, and content for audiovisual and digital projects, as well as presentations.
Participate in brainstorming sessions, pitches, meetings, and client presentations.
Ensure the quality, clarity, and consistency of all copy, as well as alignment with each brand’s tone of voice.

Requirements

What you’ll need

Reside in Belo Horizonte.
Experience in creative writing and campaign development.
Excellent command of Portuguese and versatility across different writing styles and tones of voice.
Proficiency with AI tools applied to research, ideation, and content production.
Ability to translate strategy and briefs into concepts, messaging, and narratives.
Strong knowledge of communications, culture, and consumer behavior.
Organization, autonomy, and the ability to work collaboratively across different disciplines.
A plus: experience with storytelling, scriptwriting, and corporate communications.
A plus: knowledge of generative AI applied to research, ideation, and content creation.
A plus: experience with 360° campaigns and in multi-client environments.