Strategic Planning Analyst (Mid-Level)

Approach Comunicação

. Develop communication strategies for clients, campaigns, projects, and pitches.

Posted 9/19/2026full-timeBelo Horizonte • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing communication strategies and strategic narratives, leveraging strong analytical skills to transform complex data into actionable insights. Proficient in AI applications for research and analysis, with a solid understanding of brand strategy and consumer behavior.

Highest-signal resume keywords

Strategic PlanningCommunication StrategyAnalytical SkillsAI Applied to ResearchBrand Strategy

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Strategic InsightsMarket ResearchBehavioral ResearchData AnalysisCommunication Solutions

Soft Skills

CuriosityOrganizationCollaborationSummarization Skills

Tools & Technologies

Research ToolsMetrics AnalysisGenerative AI

Industry Keywords

BrandingPositioning360-Degree CampaignsConsumer BehaviorCommunication Territories

About the role

Key responsibilities & impact

Develop communication strategies for clients, campaigns, projects, and pitches.
Conduct market, competitive, audience, trend, and behavioral research and diagnostics.
Turn data and information into strategic insights and recommendations.
Build communication territories, key messages, journeys, and briefs for the teams involved.
Structure strategic presentations and narratives, connecting business challenges with communication solutions.
Participate in workshops, brainstorming sessions, meetings, and client presentations.

Requirements

What you’ll need

Based in Belo Horizonte.
Experience in strategic planning, communication strategy, brand strategy, or related fields.
Strong analytical skills and the ability to turn complex information into clear recommendations.
Proficiency in AI applied to research, analysis, and the development of strategic insights.
Business acumen combined with a strong understanding of communications, brands, culture, and consumer behavior.
Ability to develop and present strategic narratives.
Curious, organized, collaborative profile with strong summarization skills.
Preferred: experience with branding, positioning, and 360-degree campaigns.
Preferred: knowledge of data, metrics, and research tools.
Preferred: familiarity with generative AI applied to research, analysis, and strategic development.