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Aprio

Manager, Account Based Marketing

Aprio

. Build Aprio's account-based marketing function from the ground up, defining strategy, account tiers, and execution infrastructure .

Posted 11/11/2026full-timeAtlanta • Georgia • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and executing account-based marketing strategies, leveraging data-driven insights and AI tools to optimize campaign performance and engagement. Proficient in managing cross-functional teams and orchestrating targeted marketing programs that drive measurable results in B2B environments.

Highest-signal resume keywords
Account-Based Marketing (ABM)HubSpot ProficiencyAnalytical FluencyCross-Functional OrchestrationExperience with Account-Based Platforms

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Account-Based Marketing StrategyCampaign ManagementMeasurement FrameworksIntent Data AnalysisFirmographic Data UtilizationAccount ScoringBuilding One-to-One ProgramsBuilding One-to-Few ProgramsBuilding One-to-Many ProgramsContent Briefing
Soft Skills
Clear Written CommunicationPersuasive Spoken Communication
Tools & Technologies
HubSpot6senseDemandbaseRollWorksFollozeMutinyAI Tools for Marketing
Certifications & Qualifications
HubSpot Certification6sense Certification
Industry Keywords
Business-to-Business (B2B)Professional ServicesRelationship-Driven B2BPrivate EquityMiddle-MarketHigh-Growth Companies

About the role

Key responsibilities & impact
  • Build Aprio's account-based marketing function from the ground up, defining strategy, account tiers, and execution infrastructure
  • Build and run Aprio's account-based programs end to end, from account strategy through campaign execution and measurement
  • Build and tier target account lists using intent data, firmographics, HubSpot signals, and advisor input
  • Segment accounts across one-to-one, one-to-few, and one-to-many models with defined criteria, investment levels, and success measures
  • Map buying groups, personas, committee dynamics, and buying-process journeys
  • Brief content and design teams and coordinate tailored assets, including thought leadership, case studies, calculators, one-pagers, video, and interactive experiences
  • Partner with inbound and outbound email teams on targeted nurture and outbound sequences
  • Brief paid media teams on account-targeted display, social, and search programs
  • Collaborate with the website team on landing pages, personalized destinations, and account microsites
  • Equip advisors with talk tracks, sequences, and account intelligence for follow-up
  • Use AI for account research, persona insight, content variants, campaign briefs, and reporting, while following data-handling and confidentiality standards
  • Own measurement of account engagement, buying-group coverage, influenced pipeline, opportunity progression, and ROI
  • Run structured tests across audience, offer, message, and channel mix
  • Administer the ABM technology stack and maintain clean data flow with HubSpot

Requirements

What you’ll need
  • Minimum of five years of hands-on account-based marketing (ABM) work in a business-to-business (B2B) environment
  • Strong understanding of complex, multi-touch B2B buying and selling cycles
  • Track record of building and running one-to-one, one-to-few, and one-to-many programs that produced measurable pipeline
  • Deep, hands-on experience with account-based platforms such as 6sense, Demandbase, RollWorks, Folloze, Mutiny, or comparable tools
  • Strong hands-on HubSpot proficiency, including campaign management, lists and workflows, and reporting
  • Strong cross-functional orchestration skills
  • Comfort with intent data, firmographic data, and account scoring
  • Hands-on experience applying AI tools in a marketing context, with a track record of improving output and helping teammates adopt new tools
  • Analytical fluency, including building measurement frameworks, reading results, and defending recommendations
  • Clear, persuasive written and spoken English, with the ability to write for a U.S. B2B audience
  • Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience
  • Preferred: background in professional services or another considered-purchase, relationship-driven B2B industry
  • Preferred: familiarity with private equity, middle-market, or high-growth company audiences
  • Preferred: experience across multiple industries or service lines
  • Preferred: comfort building landing pages or digital experiences in a no-code platform
  • Preferred: experience with or within a U.S.-based marketing team across time zones
  • Preferred: HubSpot or 6sense certification(s)

Benefits

Comp & perks
  • Medical, Dental, and Vision Insurance on the first day of employment
  • Flexible Spending Account and Dependent Care Account
  • 401k with Profit Sharing
  • 9+ holidays and discretionary time off structure
  • Parental Leave – coverage for both primary and secondary caregivers
  • Tuition Assistance Program and CPA support program with cash incentive upon completion
  • Discretionary incentive compensation based on firm, group and individual performance
  • Incentive compensation related to origination of new client sales
  • Top rated wellness program
  • Flexible working environment including remote and hybrid options
  • Competitive compensation
  • Industry-leading benefits
  • Continuous learning and advancement opportunities
  • Collaborative culture and work/life balance