Direct Response, Performance Copywriter

Apriwell

. Develop advertising copy and campaigns that generate measurable revenue, including ads, advertorials, video sales letters, and landing pages .

Posted 9/23/2026full-timeBerlin • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing advertising copy and campaigns that drive measurable revenue, utilizing metrics to assess effectiveness and optimize performance. Strong understanding of target audiences through research and customer feedback, with a focus on health communications.

Highest-signal resume keywords

Campaign DevelopmentRevenue GenerationConversion Rate OptimizationAdvertorials and Landing PagesHealth Communications

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Advertising Copy DevelopmentCampaign ManagementMetrics AnalysisA/B TestingFunnel Optimization

Soft Skills

Creative ThinkingCollaborationCustomer Understanding

Industry Keywords

Health CommunicationsRegulatory RequirementsCustomer FeedbackTarget Audience Research

About the role

Key responsibilities & impact

Develop advertising copy and campaigns that generate measurable revenue, including ads, advertorials, video sales letters, and landing pages
Think across the entire funnel rather than in isolated formats
Use research, customer feedback, and AI to gain a deep understanding of target audiences and their needs
Deliberately test different variations, such as headlines, arguments, and structures
Systematically improve funnels
Work closely with the marketing team to further develop and scale campaigns

Requirements

What you’ll need

You have already created campaigns that demonstrably generated revenue
Experience with formats such as advertorials, landing pages, video sales letters, or ads
Enjoy selling and understand copy as a creative system
Think in terms of metrics such as conversion rate, cost per customer, and revenue contribution
Strive to understand the effectiveness of your work
An interest in health/medicine and openness to regulatory requirements in health communications will help you get started

Benefits

Comp & perks

Your work reaches thousands of people and helps tangibly improve their health and quality of life
You see immediately how your content performs and the contribution it makes to growth
You work with an experienced team and continuously develop your professional and strategic skills
You have a real impact: your opinion matters
Employee discounts and special terms for family and friends
Professional development opportunities
Team lunches
Flexible working hours
Up to 2 days of remote work per week