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Marketing Coordinator
Aptitude 8. Support the Marketing Team in positioning Aptitude 8 as the #1 technical consulting partner in the HubSpot ecosystem .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Marketing with a focus on lead generation, event coordination, and social media management. Proficient in leveraging marketing automation tools like HubSpot and possesses strong organizational and project management skills.
Highest-signal resume keywords
B2B Marketing ExperienceEvent Organization SkillsProject Management SkillsHubSpot ProficiencyCopywriting Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingGraphic DesignEvent CoordinationProject ManagementLead GenerationSocial Media ManagementBudget TrackingMarketing AutomationContent DevelopmentResearch Skills
Soft Skills
Detail OrientedOrganizedCreative DriveAdaptabilitySelf-Starter
Tools & Technologies
HubSpotSocial Media PlatformsGraphic Design SoftwareEmail Marketing ToolsEvent Management Software
Certifications & Qualifications
HubSpot Certifications
Industry Keywords
Demand GenerationCo-Marketing InitiativesPromotional ItemsTactical eBooksRemote Team Collaboration
About the role
Key responsibilities & impact- Support the Marketing Team in positioning Aptitude 8 as the #1 technical consulting partner in the HubSpot ecosystem
- Work directly with the Demand Gen Manager
- Perform copywriting and write emails for lead generation initiatives
- Manage social media and create social media graphics
- Coordinate HubSpot User Group and other events
- Procure swag and promotional items
- Coordinate partnership co-marketing initiatives
- Develop outlines for tactical eBooks
- Update the company website
- Coordinate with event venues and request status updates
- Support advertising activities
- Collaborate across departments and contribute to revenue goals
Requirements
What you’ll need- 2+ years of experience in B2B Marketing either in an agency or in a junior role on an in-house marketing team
- Incredibly detail oriented and organized
- Well versed in checklists and SOPs
- Excellent at holding your team and vendors accountable
- Strong creative drive; interest in graphic design, copywriting, branding, and video
- Advanced proficiency in graphic design, copywriting, branding, or video is not required but is a huge plus
- Early adopter of AI and able to leverage it for efficiency
- Event organization and planning skills
- Project management skills
- Proficient at tracking spend and budget and working with finance
- Self-starter able to work toward solutions with minimal direction
- Ability to adapt quickly to change
- Strong research and learning ability
- Able to flex into new tasks and requests
- Interest in marketing automation, specifically HubSpot
- HubSpot certifications or other relevant experience are a huge plus
- Tech savvy, as the team is fully remote
Benefits
Comp & perks- Remote flexibility
- 401k
- Great benefits
- Meaningful work
- Growth opportunities
- Chance to shape the future of how companies operate