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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading sales and marketing strategies within a software or B2B technology environment, focusing on pipeline development, revenue growth, and team accountability. Proficient in aligning marketing efforts with sales priorities and navigating public sector sales cycles.
Highest-signal resume keywords
Sales Strategy DevelopmentTeam Leadership and CoachingPublic Sector Sales ExperiencePipeline Management and ForecastingMarketing Alignment with Sales
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Pipeline ManagementRevenue Growth AccountabilityConsultative Sales TechniquesLead Generation CampaignsMarket Opportunity AnalysisSales ReportingCRM UsageBudget Cycle NavigationProduct Value MessagingOpportunity Quality Assessment
Soft Skills
Effective CommunicationNegotiation SkillsConflict ManagementTrust BuildingResilience
Industry Keywords
B2B TechnologyPublic Sector MarketsFinance and TreasuryAccount StrategyCustomer Needs AnalysisMarket DynamicsBrand AwarenessStakeholder EngagementPerformance SupportMulti-Stakeholder Decisions
About the role
Key responsibilities & impact- Define and execute the sales approach supporting organic growth, pipeline development, and revenue targets
- Lead and develop a growing commercial team including sales and marketing contributors
- Provide structure, coaching, accountability, and performance support
- Improve opportunity tracking, reviews, follow-up, forecasting, CRM usage, pipeline visibility, and sales reporting
- Guide marketing activities including webinars, conferences, sponsorships, campaigns, brand awareness, and lead generation
- Align marketing efforts with sales priorities, buyer needs, and market opportunities
- Support strategic sales opportunities, customer conversations, account strategy, and direct selling
- Navigate public sector sales cycles, budget cycles, procurement steps, and multi-stakeholder decisions
- Identify expansion opportunities within the existing customer base for investment, debt, and cash management solutions
- Monitor customer needs, competitor activity, and changing market dynamics
- Influence sales strategy, marketing priorities, positioning, product growth, and AI-enabled enhancements
- Report to the General Manager
Requirements
What you’ll need- Experience leading sales and marketing in a software or B2B technology environment
- Accountability for pipeline, conversion, revenue growth, or commercial performance
- Ability to translate business goals into focused sales strategies, team priorities, and marketing plans
- Experience selling to or marketing within public sector markets is an asset
- Experience selling to finance, treasury, accounting, investment, or operational leaders is an asset
- Experience leading, coaching, or developing sales and marketing team members
- Ability to set clear expectations, give useful feedback, and create team accountability
- Understanding of consultative sales environments with longer timelines, multiple stakeholders, and budget considerations
- Ability to assess opportunity quality, navigate buyer dynamics, strengthen discovery, and move deals forward
- Understanding of marketing through brand awareness, qualified lead generation, campaigns, events, webinars, and sponsorships
- Ability to connect marketing activity to sales outcomes
- Ability to understand customer needs, buying motivations, industry trends, and competitive dynamics
- Ability to translate product value into clear messaging
- Ability to present ideas clearly, negotiate effectively, manage conflict professionally, and build trust
- Resilience, practicality, and motivation to strengthen a growing function
Benefits
Comp & perks- Opportunity to build and develop the commercial team and shape sales and marketing strategy
- Potential to progress into broader leadership roles, including Chief Revenue Officer or General Manager positions
- Established business backed by Aquila and Constellation Software
- Entrepreneurial culture, lean environment, autonomy to be creative and curious
- High performance and hard work are rewarded
- Professional leadership development opportunities
- Virtual interview process
- Equal employment opportunities
- Disability accommodations available on request