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Lifecycle & Retention Marketing Manager, Ecommerce, Membership
ARB Interactive. Own the lifecycle roadmap and identify the biggest opportunities across the customer journey .
About the role
Key responsibilities & impact- Own the lifecycle roadmap and identify the biggest opportunities across the customer journey
- Build and optimize automated flows directly in Klaviyo, including trigger and event logic, segmentation, entry/exit and suppression rules, email/SMS coordination, and personalization
- Build behavior-based segments by lifecycle stage, purchase history, membership status, engagement, and customer value
- Run membership programs covering onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades
- Run a structured testing program with hypotheses, target KPIs, documented learnings, and next steps
- Own the campaign calendar and QA process during promotional periods and sweepstakes deadlines
- Own lifecycle reporting connecting CRM activity to conversion, repeat purchase, retention, churn, reactivation, and LTV
- Audit the current lifecycle and Klaviyo setup and map the customer journey during the first 90 days
- Set baseline KPIs and launch or improve priority evergreen flows
- Demonstrate measurable progress on at least one major conversion or retention metric
Requirements
What you’ll need- 5+ years in lifecycle, CRM, retention, or ecommerce marketing
- Deep hands-on Klaviyo experience, including building complex flows from strategy through implementation
- Email and SMS experience in an ecommerce and/or subscription/membership business
- Track record of measurably improving retention, repeat purchase, conversion, churn, or LTV
- Strong analytical skills and experience running structured A/B tests
- Shopify or Shopify Plus experience
- Excellent attention to detail and QA discipline
- Ability to work independently and drive own priorities
- Experience in sweepstakes, rewards, loyalty, or promotional ecommerce is nice to have
- Experience with membership platforms such as Appstle, Skio, or Recharge is nice to have
- Experience with CRM migrations, building a Klaviyo program from scratch, or Meta audience activation from CRM data is nice to have
- Must be legally authorized to work in the location where the position is based; sponsorship requirement is assessed in the application