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Senior User Acquisition Manager
ARB Interactive. Assess Modo Casino, Modo Boxes, and upcoming futures product launches to understand current performance .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing user acquisition campaigns, particularly in mobile gaming and social casino, utilizing AI tools for creative development and analysis. Proficient in analyzing performance metrics and collaborating with cross-functional teams to drive strategic decisions.
Highest-signal resume keywords
User Acquisition ManagementGoogle Search CampaignsAI Tools UtilizationAttribution and Analytics PlatformsMobile Gaming Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
User Acquisition CampaignsPerformance AnalysisCreative TestingBudget ManagementData-Driven Decision Making
Soft Skills
Independent WorkProject ManagementCommunication Skills
Tools & Technologies
Google AdsFacebook AdsInstagram AdsSnapchat AdsTikTok AdsHiggsfieldClaudeGoogle AnalyticsAppsFlyerAdjust
Industry Keywords
Mobile GamingSocial CasinoPlayer BehaviorProgrammatic AcquisitionAffiliate Acquisition
About the role
Key responsibilities & impact- Assess Modo Casino, Modo Boxes, and upcoming futures product launches to understand current performance
- Analyze channel performance and identify opportunities to scale
- Manage user acquisition across Facebook, Instagram, Snapchat, TikTok, Google Ads, demand-side platforms, connected TV, and radio/podcasts
- Own Google Search campaigns from ideation through reporting
- Create ad creative using AI tools such as Higgsfield
- Use Claude for analysis, reporting, copy ideation, and workflow development
- Monitor CPI, CPA, LTV, and ROI and manage acquisition budgets
- Test creative, landing pages, and targeting, and act on performance insights
- Identify new channels and tools to expand the acquisition mix
- Collaborate with marketing, product, and analytics teams
- Present results and recommendations to stakeholders
- Introduce AI tools that improve team efficiency
Requirements
What you’ll need- 3+ years managing and optimizing user acquisition campaigns
- Experience ideally in mobile gaming or social casino
- Experience running Google Search campaigns at scale with demonstrated results
- Experience using AI tools such as Higgsfield or similar creative tools, and Claude or a similar AI assistant
- Familiarity with attribution and analytics platforms such as Google Analytics, AppsFlyer, Adjust, or Singular
- Ability to turn data into clear decisions and explain them well
- Ability to work independently and manage multiple projects in a fast-paced startup environment
- Experience with paid social, programmatic, or affiliate acquisition channels is a plus
- Familiarity with the social casino market and player behavior is a plus
- Must be legally authorized to work in the location where the position is based
- Must disclose any restrictive covenant agreements that could limit ability to perform the role
Benefits
Comp & perks- AI-assisted recruitment tools used for skills matching, assessments, and interview note-taking
- Equal opportunity employer committed to diversity and inclusion