Events Marketing Manager

Arca Wealth

. Build and own Arca’s event marketing program .

Posted 10/27/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $130,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in event marketing program management, including ownership of multi-city seminar programs and operational precision in budgeting and contracts. Proven ability to coach presenters and enhance audience engagement through innovative event strategies.

Highest-signal resume keywords

Event Marketing Program ManagementMulti-City Event OwnershipBudgeting And Cost ModelingCoaching And Presenting SkillsExperience In Regulated Marketing Environments

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event Program DevelopmentPipeline ManagementPerformance Target ManagementOperational PrecisionCost Per Meeting Modeling

Soft Skills

Clear Writing SkillsCoaching Abilities

Tools & Technologies

Event Registration PlatformsCRMsMarketing Automation ToolsAI Tools

Industry Keywords

Wealth ManagementInsuranceEstate PlanningFinancial ServicesMarketing To Affluent Audiences

About the role

Key responsibilities & impact

Build and own Arca’s event marketing program
Scale the seminar program to 100 seminars per year by the end of 2027
Own the seminar calendar across offices and advisors, including geography, ZIP-code targeting, topics, venues, timing, and event spacing
Manage the seminar marketing partner end to end and hold them accountable for audience quality, invitations, registration, and confirmations
Build and improve the event playbook with advisors
Coach advisors as presenters
Test and expand webinars
Lead a client appreciation program
Pilot prospecting concepts such as hosted dinners, community events, and events with referring partners
Define and own the event funnel from registration through new client business
Partner with growth engineering on attendance tracking, attendee imports, lead-source accuracy, and event follow-up
Track cost, payback, and ROI by event, location, presenter, format, and topic
Build business cases, secure budgets, and drive experimentation
Own the in-room experience and coordinate venues, signage, materials, and attendee takeaways
Partner with design for consistent materials
Involve compliance at the briefing stage so invitations, decks, and handouts are reviewed

Requirements

What you’ll need

5–8 years in event, field, or experiential marketing
At least 3 years owning a multi-city or multi-event program end to end
Demonstrated ownership of pipeline or revenue from events
Experience managing agencies or vendors against performance targets
Experience building or rebuilding an events program from zero
Ability to model cost per meeting and payback
Operational precision across contracts, budgets, run-of-show, and multiple events
Clear writing and presenting skills
Ability to coach advisors
Comfort with event registration platforms, CRMs, and marketing automation tools
Ability to work with AI tools and engineers
Bonus: seminar or event programs in wealth management, insurance, estate planning, or other financial services
Bonus: marketing to affluent audiences approaching or in retirement
Bonus: experience in a regulated marketing environment, especially with direct mail

Benefits

Comp & perks

Equity
Remote work option
Approximately one week per month on-site
25–50% travel to events, venues, and offices