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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in managing lead lifecycle strategies, including lead scoring, nurturing, and conversion optimization, while leveraging data analytics to drive marketing and sales performance. Proficient in utilizing marketing automation tools and CRM platforms to enhance lead management processes and ensure compliance with governance and privacy standards.
Highest-signal resume keywords
Lead Lifecycle ManagementMarketing AutomationData AnalyticsLead Scoring MethodologiesOracle CX
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead Management FrameworksFunnel ManagementConversion OptimizationAttribution ModellingCustomer Journey Orchestration
Soft Skills
CollaborationProcess ImprovementTraining and Education
Tools & Technologies
Oracle CXEloquaOracle Sales CloudOracle BIPower BI
Industry Keywords
Demand GenerationLifecycle MarketingSales OperationsB2B MarketingAccount-Based Marketing
Tech Stack
Tools & technologiesCloudOracle
About the role
Key responsibilities & impact- Manage and optimise the end-to-end lead lifecycle from initial engagement through lead qualification, nurture and conversion
- Own and continuously evolve the organisation’s lead lifecycle framework
- Define and implement lead management processes, governance and best practices
- Develop and maintain audience segmentation and lead scoring models
- Design and oversee nurture strategies and automated engagement journeys
- Monitor lifecycle performance and improve lead progression and conversion
- Design and manage progressive lead nurture programmes to accelerate funnel movement
- Analyse lead capture, flow, funnel performance and conversion rates
- Apply buyer intent insights to identify high-propensity accounts and contacts and prioritise Sales follow-up
- Optimise lead routing, scoring and qualification criteria
- Drive continuous testing and process improvement across lifecycle programmes
- Partner with Sales and Operations to ensure accurate lead tracking, attribution and reporting
- Monitor KPIs and provide actionable insights on buyer intent and engagement signals
- Establish reporting frameworks covering lead performance from acquisition through opportunity creation
- Ensure tracking, reporting and data enrichment comply with governance, consent management and privacy obligations
- Use data and analytics to influence strategic decisions and investment priorities
- Build Sales partnerships to streamline processes and increase pipeline velocity
- Define and maintain Marketing-Sales service level agreements
- Facilitate funnel performance and pipeline progression reviews
- Collaborate on handoff, follow-up and conversion processes
- Drive lead management training, user adoption and education
- Optimise and mature the Oracle-based lead management technology solution, including tracking, enrichment, automation, routing and compliant data management
Requirements
What you’ll need- 6–8+ years' experience in Demand Generation, Lifecycle Marketing, Marketing Operations, Sales Operations or a related growth function
- Proven experience managing lead lifecycle strategies, nurture programs and conversion optimization initiatives
- Demonstrated experience using data and analytics to improve marketing and sales performance
- Strong understanding of lead management frameworks, funnel management and CRM processes
- Experience working closely with both marketing and sales teams in a complex organization
- Bachelor's degree in Marketing, Business Development or a related discipline
- Experience with marketing automation and CRM platforms, including Oracle CX, Eloqua and Oracle Sales Cloud
- Experience using buyer intent, behavioral engagement or account-level signal data to inform lead scoring, nurture strategies and pipeline velocity activities
- Hands-on experience with Oracle BI and Power BI for lead lifecycle reporting, funnel analytics and performance dashboarding
- Knowledge of attribution modelling, lead scoring methodologies and customer journey orchestration
- Experience implementing process improvements in a B2B environment
- Familiarity with account-based marketing and account-led pipeline management practices
Benefits
Comp & perks- Skills-based approach enabling employees to harness unique experience and expertise to carve their career path
- Meaningful work delivering sustainable solutions
- Equality, diversity, inclusion and belonging commitment
- Great place to work and employer-of-choice ambition