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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and leading global social media strategies, integrating them with brand and marketing initiatives while managing reputational risks and optimizing performance through analytics. Proven ability to mentor and build high-performing teams in a complex, matrixed environment.
Highest-signal resume keywords
Social Media Strategy DevelopmentStakeholder ManagementReputational Risk ManagementTeam Leadership and DevelopmentGoogle Analytics Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingSocial Media ManagementContent StrategyAnalyticsOperational DeliveryKPI MonitoringSocial SellingInfluencer ApproachesCrisis ManagementAudience Engagement
Soft Skills
Strategic ThinkingAutonomyCollaborationCoachingCommunication
Tools & Technologies
OktopostGoogle AnalyticsSocial Media Reporting Tools
Industry Keywords
Brand PositioningOmnichannel MarketingDemand GenerationGlobal MarketingContent Amplification
About the role
Key responsibilities & impact- Define and lead Arcadis’ global social media strategy aligned with brand, marketing, communications, and business priorities
- Translate strategic priorities into scalable operational delivery across regions, channels, and teams
- Provide strategic counsel and recommendations to senior stakeholders
- Develop talent, team structure, and capability for a best-in-class global social media function
- Integrate social media with content, brand, omnichannel marketing, and demand generation activity
- Lead social strategy for global marketing programmes, major events, thought leadership, and executive visibility
- Develop social media toolkits, frameworks, guidelines, and enablement materials
- Identify opportunities for social selling, influencer approaches, content amplification, and employee advocacy
- Lead planning, implementation, optimisation, and reporting for global organic social activity
- Oversee global social channels including LinkedIn, Instagram, YouTube, and Facebook
- Coordinate content calendars, publishing workflows, and marketing programme activity
- Monitor social media trends, emerging platforms, audience behaviours, and digital innovation
- Liaise with external social platform partners including LinkedIn and Oktopost
- Monitor and manage reputational risk and support crisis and issues management
- Establish governance, policies, escalation protocols, and risk mitigation guidance
- Define and monitor KPIs for growth, engagement, reach, share of voice, audience quality, and marketing outcomes
- Use analytics to evaluate performance, optimise activity, and inform strategy
- Produce data-driven reporting and recommendations for senior stakeholders
- Build relationships with global, regional, and business-area stakeholders
- Partner with discipline leads and regional counterparts through communities of practice
- Coordinate and lead the social media team
- Mentor and develop team members across channel management, content, analytics, and governance
- Support recruitment, onboarding, and team development
- Partner with the Global Digital Marketing Director and Marketing Operations team to evolve social governance, channel strategy, performance frameworks, and team capability
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, Communications or a related discipline
- 7+ years’ experience in digital marketing, with significant experience in social media strategy and management
- Proven experience developing and leading social media strategy for a complex, global or matrixed organisation
- Strong track record of translating strategy into consistent operational delivery across multiple teams, stakeholders and markets
- Experience supporting brand positioning, audience engagement and demand generation through social and integrated digital activity
- Ability to operate with a high degree of autonomy, balancing strategic thinking with practical execution
- Strong experience managing and influencing senior stakeholders in a global business environment
- Experience identifying, managing and mitigating reputational risk across social channels
- Deep understanding of social platforms, audience dynamics, content strategy and analytics
- Experience using social media management tools; Oktopost experience considered an advantage
- Strong experience with Google Analytics and social media reporting tools
- Strong experience leading, coaching, and developing talent, with a focus on building high-performing teams and long-term capability
- Experience leading offshore teams would be beneficial
Benefits
Comp & perks- Medical, dental, and vision benefits
- Employee Assistance Program (EAP)
- 401K
- Short-term disability (STD)
- Long-term disability (LTD)
- AD&D insurance
- Life insurance
- Paid parental leave
- Reward & recognition program
- Wellbeing benefits
- Adoption assistance
- Tuition reimbursement
- Nine paid holidays
- 15 days PTO accruing per year