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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Account-Based Marketing (ABM) program management, including project management, campaign execution, and cross-functional collaboration. Proficient in utilizing project management tools and marketing automation platforms to streamline processes and enhance campaign performance.
Highest-signal resume keywords
Account-Based Marketing (ABM)Project ManagementCross-Functional CollaborationMarketing Automation PlatformsData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Project ManagementCampaign ExecutionData AnalysisContent CreationReporting Metrics
Soft Skills
Excellent CommunicationOrganizational SkillsProblem-SolvingDetail-OrientedAdaptability
Tools & Technologies
Oracle EloquaOracle Sales CloudGoogle AnalyticsProject Management Tools
Certifications & Qualifications
Bachelor’s Degree in MarketingRelevant Certification in Business
Industry Keywords
B2B EnvironmentLead-Generation CampaignsABM Best PracticesCampaign GoalsKPI Monitoring
Tech Stack
Tools & technologiesCloudOracle
About the role
Key responsibilities & impact- Lead and manage day-to-day logistics of ABM program plans, including tracking timelines, tasks, and deadlines in project management tools
- Act as the main point of contact for internal stakeholders across marketing, sales, and other teams
- Monitor and report on Account engagement plan progress, adjusting as needed to meet deadlines and goals
- Assist in end-to-end delivery of ABM campaigns and client engagements
- Coordinate cross-functional teams on campaign goals, target accounts, timelines, and deliverables
- Organize and track campaign assets, content, communications, and timelines
- Coordinate ABM-related events, webinars, and virtual conferences from pre-event logistics through post-event follow-up and analysis
- Coordinate development of account lists with sales teams for digital marketing activities
- Coordinate, manage, and distribute personalized ABM content and assets
- Maintain current and accessible content and resources for sales and marketing teams
- Liaise between the core ABM team, sales teams, and Growth/business stakeholders
- Provide sales teams with resources, insights, and reports supporting outreach and account engagement
- Monitor ABM best practices, emerging trends, and relevant tools
- Streamline ABM processes, workflows, and tools for efficiency and scalability
- Communicate ABM plan performance against KPIs
- Streamline cross-COE/cross-functional ways of working, delivery, and enablement
Requirements
What you’ll need- Bachelor’s degree or relevant certification in marketing, business, or a related field; project management experience within ABM or digital marketing is a plus
- 1-3 years of experience in marketing, project management, or ABM, ideally in a matrixed B2B environment
- Experience supporting ABM or lead-generation campaigns, including working with cross-functional teams
- Familiarity with project management tooling is a must
- Familiarity with marketing automation platforms such as Oracle Eloqua, CRM systems such as Oracle Sales Cloud, and analytics tools such as Google Analytics is a plus
- Strong project management and organizational skills
- Excellent written and verbal communication and collaboration skills
- Ability to work under pressure and manage deadlines in a fast-paced environment
- Detail-oriented with focus on accuracy, deadlines, and consistency
- Basic understanding of data analysis, ABM KPIs, reporting metrics, content creation, and campaign execution is beneficial
- Proactive, self-motivated, and eager to learn and grow within the ABM field
- Strong problem-solving skills
- Collaborative and adaptable
Benefits
Comp & perks- Skills-based career development approach
- Opportunity to do meaningful work delivering sustainable solutions
- Equality, diversity, inclusion and belonging commitment
- Career support tailored to individual ambitions