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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading social media strategy and execution across multiple platforms, with a strong focus on performance measurement, community engagement, and content optimization. Proficient in managing social media teams and collaborating with stakeholders to drive brand growth and audience engagement.
Highest-signal resume keywords
Social Media Strategy DevelopmentOktopost ManagementTeam Leadership and CoachingPerformance Reporting and AnalyticsContent Optimization and Insights
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media MarketingContent StrategyAudience EngagementGoogle Analytics UA/GA4Microsoft ExcelAsanaLinkedIn Campaign ManagerMeta Business ManagerGoogle AdsSocial Media Management Software
Soft Skills
Effective CommunicationTime ManagementAnalytical MindsetAttention to DetailProject Management
Tools & Technologies
OktopostLinkedInFacebookInstagramYouTubeTikTokGoogle Data StudioMicrosoft WordMicrosoft PowerPointAsana
Certifications & Qualifications
LinkedIn Certification
Industry Keywords
Social Media PlatformsBrand Ambassador ProgramCommunity EngagementDigital TrendsPerformance Metrics
About the role
Key responsibilities & impact- Lead day-to-day delivery of Arcadis’ global social media strategy across priority channels
- Translate global priorities into social media activation plans
- Develop and maintain an insight-led social content and activation roadmap
- Translate strategic channel direction into operational plans, team priorities and scalable delivery
- Improve social media impact through testing, new formats, platform innovation, employee advocacy and paid-media integration
- Establish and maintain operational processes for the Brand Ambassador Program
- Manage board configuration, user management, stakeholder engagement, performance reporting and content planning
- Set standards for channel governance, content quality, stakeholder briefing, publishing workflows, community engagement and reporting
- Identify, escalate and support management of reputational risks, sensitive issues and negative sentiment
- Monitor community engagement trends, audience sentiment and channel health
- Champion inclusive, accessible and brand-aligned content
- Provide guidance, toolkits and best practices for global social media standards
- Manage assigned tasks from the global project request tool on time
- Coordinate with the creatives team on social media content
- Lead, coach and prioritise the GSSC social media team
- Foster collaboration, continuous learning and operational excellence
- Support resource planning, workload prioritisation and capability development
- Partner with global, regional and local stakeholders
- Collaborate with paid media, organic social, email, web and analytics teams
- Evaluate individual and team performance against KPIs
- Manage PDR, GPS, rewards and recognition, upskilling, discipline management, coaching and mentoring of direct reports
- Provide reporting and recommendations on business growth, audience engagement and brand performance
- Contribute to measurement frameworks, dashboards and performance narratives
- Optimise activity using channel, audience and performance insights
- Act as subject matter expert for priority social media platforms
- Manage and optimise Oktopost, including governance, user management, publishing workflows, reporting and employee advocacy
- Ensure platform-specific best practices across LinkedIn, YouTube, Meta and other channels
- Lead social listening on audience sentiment, industry conversations, competitors and brand perception
- Maintain publishing standards and platform guidelines
- Provide stakeholder training and best-practice recommendations
- Evaluate and implement new platform features, tools and innovations
Requirements
What you’ll need- Bachelor’s Degree in Marketing, or any Business-related courses
- 6+ years of cumulative experience in social media marketing
- Experience managing social platforms including LinkedIn, Twitter, Facebook, Instagram and social media management platforms such as Oktopost
- Strong social media experience translating strategy into clear delivery plans and leading a team
- In-depth knowledge of social media platforms including Facebook, X, Instagram, LinkedIn and YouTube
- Hands-on experience with LinkedIn, Facebook, Instagram, YouTube and TikTok
- Hands-on experience with Oktopost or similar social media management software
- LinkedIn certification or hands-on experience preferred
- Understanding of LinkedIn Campaign Manager and Meta Business Manager
- Google Ads knowledge is a plus
- Good understanding of Google Analytics UA/GA4 and Google Data Studio
- Proficiency in Microsoft Word, Excel, Outlook and PowerPoint
- Experience with Asana or similar task management software
- Analytical mindset and attention to detail
- Ability to create insights to optimise content strategy
- Up-to-date knowledge of digital trends and best practices
- Presentation and project management skills
- Effective time management and communication skills
- English proficiency
Benefits
Comp & perks- Skills-based career development approach
- Opportunity to do meaningful work delivering sustainable solutions
- Support to achieve career ambitions
- Equality, diversity, inclusion and belonging commitment
- Flexible career path tailored to individual motivations and goals
